We had a chat with IPONWEB's Publisher Product Lead Wenda Zhou to talk about the current state of programmatic, from header optimization tricks for pubs during the downturn to the effects of de-duping auctions, traffic shaping and SPO.
Read MoreAdMonsters August 6, 2020 California in Chaos: 3 Things You Need to Know It’s August, which means that the California Consumer Privacy Act (CCPA) is officially in effect and enforceable. However, there are still more questions than answers, and the chaos will likely continue for the next year or…
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Powered by: August 04, 2020 Will Ad Industry Voltron Save Advertising's Future? Programmatic In-Housing Goes Worldwide Google Officially Joins IAB TCF 2.0 GVL Ad Spend Actually May Not Return Until 2023 Ad Industry Voltron Forms to Defend Advertising’s Future Image source Netflix Led by the ANA’s Bill Tucker as…
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The CPRA proposes significant amendments to the CCPA, with many of the proposed rules bearing similarity with those of the European Union’s General Data Protection Regulation (GDPR). While there are many areas of the CCPA that would be updated, here Serafin Lion Engel, CEO of Datawallet, focuses on the amendments…
Read MoreAdMonsters July 30, 2020 Dear Publisher, Your Site Needs A Health Check With Google’s end-of-May announcement that they will be using Google Pagespeed Insights metrics as a major part of search engine rankings a few months from now, publishers are suddenly scrutinizing page performance—and worried about how ads affect…
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Powered by: July 28, 2020 Fake Ads Aren't Facebook's Only Woe BAD ADS Act Bullies Section 230 What Pubs and Brands Need to Know About CCPA Podcasts Hit Their Stride Facebook Problems: Real Brands, Fake Ads Facebook is ankle-deep in troubles as of late. For one, I’m sure we’ll…
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Nationally syndicated radio host Kim Komando has discovered the right tool to connect with her tech and media-savvy audience across multiple channels, learn from their feedback, and then use that information to shape her messaging and monetization strategies. We trust she knows what she's talking about. She once sent 40M…
Read MoreAdMonsters July 23, 2020 Demystifying Identity In this wide-ranging though highly in-depth conversation, LiveRamp SVP and Head of Publishers JasonWhite breaks down how identity works in a highly digestible fashion. He also dives into messaging consumers, how LiveRamp helps publishers identify and increase their authenticated traffic, whether brand marketers…
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For the last couple of years, the financial services category has lead in digital ad spend and during the pandemic, even when loads of people are out of work, it seems to be no different. Senior Editor Lynne d Johnson spoke with Rachel Tuffney, EVP, Dianomi, an advertising platform for…
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Powered by: July 21, 2020 Amazon Drops Fees When Going Through Its DSP AVOD Opportunities Aplenty IAB TCF 2.0: Considerations CCPA 2.0 Is Gunning For Ad Tech Advertisers Fly Non-Stop Programmatic and Save The now-infamous ISBA study has many marketers wondering where that mysterious and unaccounted-for 15% of their…
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