August 25, 2020 Death Of Cookie Could Really Cost Pubs Rise of the Media Aggregators SSPs Take a Bath Cookie Death Even Worse Than Feared Image sourced from Twitter While we wholeheartedly agree the third-party tracking cookie has outlived its usefulness, we’ve also strongly held that its death could be…
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After taking a massive hit from COVID-19, pubs' resiliency led to efficiently working-from-home, successfully diversifying revenue, and employing tools like automation and self-service to manage workflow and capture smaller budget spend. Recently, we chatted with a number of pubs at a roundtable discussion about planning for tomorrow’s very different ad…
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In this episode of Minority Report Podcast, hosts Kerel Cooper, SVP Global Marketing, LiveIntent and Erik Requidan, Founder & CEO, Tradecraft Advisory speak with Walter T. Geer III, Executive Creative Director, Experience Design at VMLY&R about his career journey, how he's using this moment in time to help open doors…
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Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Then COVID-19 hit. And the world of travel came undone. Leading up to her PubForum…
Read MoreAdMonsters August 20, 2020 Christine Maguire: Leading From the Ground Up Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Everything was great!…
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August 18, 2020 Pubs Missing From W3C? Google Lobbies Users Against ACCC Amazon Gains A Lead CCPA Finally Final Pubs Sorely Missing From W3C Conversations Is the future of advertising being shaped by one dominant player? That’s a serious question being raised by a group of ad tech companies, agencies…
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One of the most promising alternatives to the third-party tracking cookie is identity, enabling a plane where brands and publishers can sync up their audience data without data leakage or any of the other side effects of third-party cookies. But as publishers are integrating identity partners, there’s a gnawing voice in…
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From the concept of "financial incentives" in the California Consumer Protection Act (CCPA) to Andrew Yang’s Data Dividend Project, there has been an increased call for companies to compensate consumers for their data. Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the…
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We caught up with AdMonsters Publisher Forum Virtual Keynote Walter T. Geer III to learn about how he's connected the dots between what he learned in his early ad ops days to now being an agency creative and how ad ops is breeding ground for innovation and the jumping-off point…
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Powered by: August 11, 2020 Apple Redirects Traffic From Browser to News+ App Is Apple Playing Dirty Games With IDFA? TCF 2.0 One-Week Countdown: Are You Ready? Google’s GDPR TCF 2.0 Consent Policy Could Hurt Pubs Apple Redirects Traffic From Browser to News+ App Image sourced from Scroll CEO…
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