AdMonsters November 5, 2021 The Future of Publisher Revenue Operations: Benchmarks & Best Practices From third-party cookie deprecation to ColoPA, CCPRA, Apple, and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt. And while there’s no such thing as a crystal ball,…
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Supply Path Optimization (SPO), aka finding the most direct route to a publisher’s inventory, sounds like an activity that’s best left to the world’s DSPs. After all, they’re the ones with the AI-powered algorithms that focus on winning ad placements for advertisers. SPO actually requires teamwork amongst all parties, especially those…
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October 27, 2021 Is Google Taking Double? Google and Facebook Colluded Against Apple? How Apple's Privacy Changes Actually Hurt Google Takes Double What Competition Takes For Ad Deals? Talk about inflating ad deals. In an unredacted lawsuit in the U.S. District Court of the Southern District of New York, it…
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In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with…
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September 30, 2021 Ad Land Gives Ad Tech’s Cookie Education The Funny Treatment WaPo's Digital Ad Network Finally Comes to Life Amazon Follows Apple’s Lead but Is It in the Wrong Direction? Around the Water Cooler Ad Land Gives Ad Tech’s Cookie Education the Funny Treatment It’s hard for…
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September 15, 2021 Subscription Newsletter Fatigue? Half of U.S. Consumers Prefer AVOD Subscription Newsletter Fatigue? Think Again Alex Kantrowitz, writer of the Big Technology Newsletter and the book ALWAYS DAY ONE: How The Tech Titans Plan To Stay On Top Forever, said that the rumblings of newsletter fatigue are mere…
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Everyone loves a good proof of concept before pouring hundreds of thousands, or millions, into an idea. Shoppable content is one such idea, and it’s a lucrative, proven, revenue model. When activations like shoppable content are woven through editorial content, the line is blurred between where editorial reporting stops and…
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The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners. Figuring out what that exact approach needs to be will require serious testing…
Read MoreAdMonsters September 16, 2021 Transform Your Newsletters Into a Channel for First-party Data Collection Native ads enable publishers to diversify their media kit with premium ad units that elevate digital experiences. Furthermore, with native ads in email newsletters, publishers can transform their newsletters into a channel for first-party data…
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In preparation for our webinar: How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, on Wednesday, September 22, 2021, @ 1 PM EST, we spoke with Nick Bolt, Senior Product Marketing Manager, Publisher Solutions, LiveIntent, about how native ads can help publishers grow their business and revenue.
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