Weโve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But thatโs just a start. In an ideal world, your ad will be seen by real people alongside…
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Powered by: November 30, 2021 Could CMA Commitments Delay Cookie Cutoff Further? The Long Goodbye to Third-Party Cookies Should Pubs Up Their Influencer Collabs? Next Up: Sustainable Advertising Ad Tracking Ending to Come Sooner Or Later The ICO’s (Information Commissioner’s Office) outgoing commissioner, Elizabeth Denham, posted a scathing opinion…
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AdMonsters November 26, 2021 Balancing In-App Ad Quality With Revenue The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising…
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The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising to monetize their apps struggle to maintain a positive user experience…
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What is zero-party data?ย Ask ten people (well, not ANY ten people; ten adtech dweebs) and youโll get ten different answersโalong with some medium-to-heavy ridicule.ย Zero-party data is still a relatively new concept (having been coined a scant three years ago), and adtech likes to take its time settling into new ideas.…
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November 23, 2021 Privacy Has A Three-Body Problem Hey Meta, Leave Those Teens Alone WarnerMedia Launching Nielsen Competitor in 2022 Online Privacy’s “Three-Body Problem”? MaxwellMolecule, CC BY-SA 4.0 , via Wikimedia Commons We love to hope and believe that things are sacred and protected online — like one’s privacy —…
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November 16, 2021 Apple's Google Play Store Ad Spend Switcheroo In Search of Nielsen Alternatives Ad Targeting Like the Weather Apple Buys App Ads on Google to Grab Publisher Revenue Photo by Artem Podrez from Pexels Apple wants a big piece of that subscription revenue share, so much so that…
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November 12, 2021 IAB Europe Breached GDPR AI Powers Globe and Mail Paywall IAB Europe in Breach of GDPR Google and countless other advertisers rely on IAB Europe’s consent management system, which has now been deemed in violation of GDPR. “IAB Europe designed the misleading ‘consent’ pop-ups that feature on…
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Whether it's evaluating contextual as a key performance driver amidst the decline of third-party cookies and mobile identifiers, or new use casesโlike extending contextual audiences into CTVโthere is so much more to consider about the practice of segmenting and analyzing content. So in advance of our upcoming Revenue Strategy Session,…
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November 03, 2021 Apple Didn't Hit Twitter's Revenue Is Spotify Gunning For the Number 4 Spot? Twitter Flies Away from Apple’s Revenue Hits Many companies felt the brunt of Apple’s privacy changes earlier this year, but Twitter was not one of them. Its quarterly revenue went up 37%, causing stock…
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