June 13, 2022 Netflix To Join Forces With Roku? Recession Where? Ad Spend Predicted To Soar Streaming Services Ad Rates Around the Water Cooler Netflix To Skip Ad Steps With Potential Roku Acquisition Recently, we gave you all a warning about ads potentially coming to Netflix, one of the only…
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During his keynote — Diversified Teams, Tactics & Audiences: Why the Future of Media Looks Like Group Black — at AdMonsters Ops on June 7, 2022, Kerel Cooper, President of Advertising, Group Black, called on the media industry to address challenging shifts within the industry with diversification and innovation —…
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With third-party cookie deprecation quickly becoming a reality, publishers are examining the data they have within their walls and realizing that they have unique and valuable assets to bring to the table. Their data will give rise to new opportunities for brands, agencies, and publishers to collaborate earlier on in…
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June 1, 2022 Apple Is Meta's Worst Nightmare U.K. Watchdogs Ready To Regulate Google Twitter Knowingly Sold Protected Data Meta Despises Apple’s Domination of Mobile App Ecosystem Apple ATT this, Apple ATT that. If one thing is certain, Meta has had enough of Apple, and they made that very clear…
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May 24, 2022 YouTube Takes On Frequency Capping No, Maybe Everyone Shouldn't Launch an Ad Network Meta's Big L RTB's Big Data Breach New Media Company to Vet Ad Tech Vendors YouTube's New Ad Options Include Frequency Capping "Frequency has always been the hard number, but it's where the magic…
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Ad ops partners will also be able to work with their publishers on various custom projects, such as ad server implementations, ad server migrations, and custom reporting. They'll also provide consulting services, ranging from planning and strategy to identifying new revenue opportunities to workflow optimization.
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Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…
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Ex.co deeply dives into the ins and outs of retaining viewability and even presents a carved out periodic table that outlines the steps to reaching video engagement and revenue highs.
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May 09, 2022 Ad Tech Vendors Caught in the Gannett Web Streaming Ad Spend on the up and up Conde Nast Sees Major Highs Did Ad Tech Firms Turn a Blind Eye To Gannett Funny Biz? Remember back in March, when we reported on Gannett providing advertisers with inaccurate information…
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We spoke with Mike Richter, Vice President of Global Revenue Operations for CTV and Digital at TMB, to learn more about the importance of working with the right CTV partner, addressing programmatic concerns, and what's next on the horizon for CTV.
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