With all of the changes in digital media and advertising technology over the last few years, there’s been quite a shift in the role of revenue operations. I spoke with Erik Requidan, CEO & Founder of Media Tradecraft about how his organization helps revenue ops folks deal with change, as…
Read MoreAdMonsters September 30, 2022 Foundry’s Evolution: The Company’s Journey From IDG to Martech Powerhouse To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap…
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How are clickbait ads getting on sites? What is the impact of such ads on the user experience? The publisher’s brand reputation? To better understand the extent of the problem, we surveyed 148 publishers about their experiences with clickbait ads on their sites. A key goal is to understand why…
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Although Google has delayed their third-party cookie cut-off, there has to be new and effective ways to aggregate consumer data in an ethical manner. One of the more widely spread solutions are Alternative IDs. This medium involves identifiers that are privacy focused and allows publishers to access first-party data that is…
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To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap between the sales and marketing teams, and his advice on how the industry should move…
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September 26, 2022 Inside Meta and Mozilla’s IPA Framework The Atlantic Looks to New Revenue Streams CPG Brands Take the Lead in CTV Ad Spend Shift Around the Water Cooler Could Meta and Mozilla’s IPA Framework Sneak Up as the Industry's New Attribution Standard? The World Wide Web Consortium (W3C)…
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Some U.S. marketing agencies and advertisers tend to have an insular mentality, thinking that the most significant events in the country are, by default, also the biggest across the world. This substantial and grave misconception could mean millions of lost revenue. With deep emotional attachments to every corner of the…
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Byron Allen, former comedian and Founder/CEO of Entertainment Studios, is well-known for his $10 billion 2021 discrimination lawsuit against McDonald's Corp. for refusing to conduct advertising business with Black-owned media companies. Now, he's promising to sue more advertisers in order to create a more equitable playing field for Black media…
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September 19, 2022 IAB Sees More Restrictive Privacy Legislation Around the Corner Kroger Precision Marketing Expands Into Video and CTV Around the Water Cooler Inconsistent State Privacy Regulations Trips up Ad Tech With growing state's consumer data privacy regulations and ad tech privacy updates, consumer privacy has become a trending…
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It’s ludicrous that we're in 2022 and AdOps teams in large publishing houses must manually take hundreds, sometimes thousands of screenshots per month, then insert them into a PowerPoint deck and email it to their clients. While screenshots can be a pain point they're necessary to show clients their campaigns…
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