PMPs Solve a Lot of Problems for Some Marketers, but Not All
PMP spending will accelerate in 2023 as marketers seek safer placements, better reporting metrics, and access to publisher first-party data.
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The Lost Consumer View Created by Apple Solved Through Their Own DSP
Given that their ecosystem is a user-driven community where product development is core to the “user experience,” the expectation will be that their DSP solution will be less about SAAS. An Apple-operated DSP should be centered around their ability to allow brands to effectively connect with consumers given the intimate…
Read MoreADM-NL-20230112-AdMonsters Weekly
AdMonsters January 12, 2023 What is a Bot Market and How Can Publishers Fight Against Them? The battle for brand safety is on because bad actors are more creative than ever with their ad fraud tactics. It's time for clean sweeps of your sites because ad fraud and malvertising…
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Catalina Crunch Campaign Shows How to Save the World From Boring Advertising
A trio of advertising ecosystem avengers — Catilina Crunch, SuperHeroes NY, and Sysyem1 — assembled with one mission in mind — save the world from boring advertising. AdMonsters spoke with Krishna Kaliannan, Founder/CEO, Catalina Snacks, Jon Evans, Chief Customer Officer, System1, and Susan Vugts, Managing Director, SuperHeroes NY, about the…
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What Is a Bot Market and How Can Publishers Fight Against Them?
The battle for brand safety is on because bad actors are more creative than ever with their ad fraud tactics. It's time for clean sweeps of your sites because ad fraud and malvertising schemes are amiss. They are setting traps to sell your consumers' data, ultimately affecting your credibility as…
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EU Fines Meta $412 Million; Duopoly’s Monopoly Under Fire
“Our Privacy Policy explains how we collect and use your personal data to determine some of the ads you see and provide all of the other services described below. You can also go to your settings pages of the relevant Meta Product at any time to review your privacy choices…
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5 Podcast Predictions Shaping the Future of Digital Audio in 2023
Audio advertising is really taking off in the US. Podcast ad spend will surpass $2 billion in 2023, according to the IAB. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. We spoke with some ad tech professionals in the podcasting…
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How Is Real-time Optimization Transforming Retail Media?
With the average person encountering thousands of ads daily, consumers cannot possibly process the volume of messages they receive. Brands and advertisers must invest in the most effective advertising channels available to cut through the clutter. High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big…
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7 Ad Tech Pros Predict CTV, TV, and Video Trends for 2023
When it comes to CTV (and media in general), 2022 was not only about the re-emergence of life post-pandemic but also about figuring out where audiences will migrate and how to reach them. It was all about subscriber growth, total reach, and big numbers. Now the conversation is shifting because…
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Where Will Ad Tech Be 5 Years From Now?
At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Here's what four of the groups came up with.
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