AdMonsters March 23, 2023 The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust's Strategic Solutions Engineer Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know…
Read MoreAdMonsters March 30, 2023 PubForum Miami: Why Publishers Need to Invest in Commerce Media What does the future hold for commerce media? That’s the question Eric Brackmann, Head of Commerce Media, Koddi, addressed at this month’s PubForum Miami. He walked attendees through the definition of commerce media, why it’s…
Read MoreAdMonsters April 27, 2023 How CouponFollow Effectively Monetizes Traffic As a Nontraditional Publisher With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy. Read more. Consumer…
Read MoreAdMonsters April 27, 2023 Consumer Spend Is Sky High Despite Inflation, So Why Isn’t Ad Spend? TransUnion discusses the state of the economy in their survey, Trading Down: Inflation Impact on Consumer Spending in July 2022. Inflation may be at an all-time high, but Consumers are still spending and…
Read MoreAdMonsters April 20, 2023 Is Micro-targeting Giving the Digital Advertising Sector a Bad Rap? Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved in the equation: brands, publishers and consumers. But those benefits haven’t panned out. It hasn’t been suitable for publishers.…
Read More
What if an ad tech company could figure out a way to enhance their offerings with generative AI to provide publishers with incremental revenue? Well, that’s exactly what Dan Rua, CEO, Admiral, the Visitor Relationship Management (VRM) Company, told me his company is offering publishers through their platform. Learn how…
Read More
In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there's a new kid on the block that has the streets watching. Generative AI took…
Read More
With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy.
Read More
TransUnion discusses the state of the economy in their survey, Trading Down: Inflation Impact on Consumer Spending in July 2022. Inflation may be at an all-time high, but Consumers are still spending and pushing the economy forward. How much longer the consumer can keep up their spending power is up…
Read More
This is just one of the more worrying findings in HUMAN’s yearly Enterprise Bot Fraud Benchmark Report, which examines over 20 trillion digital interactions each week (or about 33 million per second!). The annual report seeks to provide enterprise security teams with the insights they need to understand what they’re…
Read More