In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising…
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Google's IP Protection is a proposed feature that blocks websites from tracking users' digital lives. Some advertisers have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users' mobile devices…
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Even with legislation like COPPA on the books, which helps parents regulate information collected about their children aged 13 and younger when they go online, more needs to be done to protect the 18 and under demographic.
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CES expects more than 130,000 people to attend this week, and generative AI was one of the biggest draws for the conference. The conference hosts dozens of talks centered around AI with a focus on marketing, social media, entertainment, government regulation and much more.
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2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers that can’t afford to maintain a dedicated sales force, and its revenue is still predicted to grow. What…
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After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. Today, Google has implemented Tracking Protection for 30 million Chrome users, or about 1% of its user base. Is this a cataclysmic…
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In 2024, users' data is under lock and key. Not literally, of course, but with the fall of Chrome's cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new…
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From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
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For years, Amazon Prime users had two ad-free options for watching video content: transactional video on demand (TVOD) and subscription video on demand (SVOD). The first option allowed people to purchase or rent a movie or TV show; the second was to consume any of the Amazon Prime library. In…
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In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers' favorite Wrapper stories from 2023.
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