Startup analyst and former Cheezburger CRO Todd Sawicki will discuss the future of advertising beyond display during his keynote "Revenue Without an Ad Server" at this year's Publisher Forum in Sonoma, Calif. We recently talked to Sawicki about native advertising, the next big digital ad trends, and how he makes…
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“It’s verification all over again!” I smirked on overhearing this statement following an intense discussion on viewability at the Digital Brand Forum in New York City recently. For an ad tech reporter, the verification battles were boon times – there were plenty of digital inches available to sop up the endless…
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“We routinely sell out our site inventory,” a senior ad ops professional tells us. “Our value proposition is our audience, which our advertisers can still reach – just on different properties across the Internet.”Hence why her site launched a new audience extension program right before summer 2012. But this wasn’t…
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It’s a common adage in retail (brick and mortar as well as digital) that the customer doesn’t cease to exist once he/she leaves the store. The same logic applies to digital publishing: when someone exits a media company’s digital property, that user doesn’t vanish into thin air, and neither does…
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AdMonsters Strengthens Global Reach In Serving Digital Strategists AdMonsters Partners with Rising Media to Produce AdMonsters Conferences in UK and Europe SAN FRANCISCO - JANUARY 23, 2013 - AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today…
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Deadspin Didn't Bring Home the Bacon on Te'o StoryAs your Facebook and Twitter feeds might have indicated, one of the biggest news stories this week – providing Lance Armstrong some welcome shade from the media glare – was the deception of/by Manti Te'o and his fake girlfriend. As AdAge reports, although…
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Mobile’s potential beckons like a field of dreams but whether it becomes a reality depends on the ability to build consumer trust for your platform or business. Mobile usage is surging. Gartner Group forecasts mobile phones will overtake PCs as the most common web access device worldwide within the next…
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You have to hand it to print magazine publishers — they are naturals when it comes to clever integrated advertising campaigns that engage readers. I remember flipping through a print magazine by Condé Nast when a series of interviews with bar owners in New York talking about their favorite vodka…
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Digital Ad Spending Continues to Grow at Double-Digit RatesIt's little secret that investment in digital advertising is growing worldwide; that the audience for digital ads is growing; and, that publishers are slowly turning their backs on print. But, just how fast is digital taking over the reins?Well, if ad spending…
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With the growth in digital ad spend via real-time bidding (RTB) validating its place as an established method of media buying, the debate has now turned to the likelihood of premium display inventory coming into the programmatic trading environment at scale. RTB has proven itself to offer greater efficiencies in…
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