In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction…
Read MoreAdMonsters December 24, 2021 What To Expect: Ad Tech Trends In 2022 Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the…
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Powered by: December 22, 2021 IAB Europe's TCF Problems Get Bigger Regrets, Identity Vendors May Have Had a Few Problems for IAB Europe's TCF Get Bigger, Go Deeper Whenever European residents visit an ad-supported website, they are bombarded with pop-ups asking for confirmation of privacy choices. They have been…
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2021 brought a lot of change in digital media in advertising. But not everything was about the ill-fated third-party cookie. This year, our playbooks focused on data, identity, and privacy. But ad quality is still a troublesome thing, especially in mobile apps. And let's not forget the friction between different…
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Missed an AdMonsters Webinar in 2021 that you really wanted to tune into live? Don't worry, we got you covered. AdMonsters webinars are available on-demand, so you can view them any time, on your own schedule. 2021 webinars covered the most pressing issues facing the digital media and advertising industry,…
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Powered by: December 14, 2021 200 Newspapers Vs Big Tech Start Testing Now: 2023 Isn't That Far Away Stronger Together? More than 200 Newspapers Suing Big Tech Axios uncovered that more than 200 local newspapers are suing Google and Facebook to recoup lost digital revenue swallowed up by Big…
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On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in particular, alter how and what data publishers (and third parties) can collect. While Apple's…
Read MoreAdMonsters December 3, 2021 Best Practices for Ensuring High-Quality Inventory & Ads We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start.…
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Powered by: November 30, 2021 Could CMA Commitments Delay Cookie Cutoff Further? The Long Goodbye to Third-Party Cookies Should Pubs Up Their Influencer Collabs? Next Up: Sustainable Advertising Ad Tracking Ending to Come Sooner Or Later The ICO’s (Information Commissioner’s Office) outgoing commissioner, Elizabeth Denham, posted a scathing opinion…
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