AdMonsters March 8, 2022 What is VRM and Why Does Every Publisher Need It? With the vast majority of publishers unable to monetize double-digit percentages of their audiences due to adblockers, we felt this was a problem that wasn’t going to go away, was only going to increase in…
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Powered by: February 26, 2022 Chrome and Firefox's Centennials Could Be Big Bad News for Pubs Rethinking Revenue Diversification Keep Your Cookie Crumbles Nielsen And The Trade Desk Link Up Around the Water Cooler Chrome And Firefox Turn 100 But Is It Good For You? Chrome and Firefox are…
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Powered by: February 18, 2022 Whoa There Ad Quality Diving Into the Deep Meta's Major Flex 👀 The Advantages of Programmatic Direct Around the Water Cooler Pulling In The Reins On Ad Quality The great debate over quality versus quantity is null and void when it comes to digital…
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When Google postponed killing off third-party cookies, it gave advertisers and publishers some breathing room. But that doesn’t mean that the advertising ecosystem is now completely challenge-free. Top of mind for the entire advertising ecosystem: data, privacy, and trust. These areas will have major implications as the ad tech industry seeks…
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In late October 2019, I authored an AdMonsters article with a list of existing, new, and soon-to-launch streaming services showing how they fit into the OTT ecosystem. Then, Covid-19 arrived and the migration that might have taken years took place in months. Now 53% of video viewing on all devices…
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Powered by: February 10, 2022 Privacy, Consent, and European Rule-Breaking Ad Tech and Gaming Sitting in a Tree Snap and Pinterest Shine Privacy, Consent, and European Rule-breaking In 2018, GDPR came into law in Europe with the aim of protecting citizens’ digital privacy. The result? A seemingly endless stream…
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Late last month, in a move that shocked no one, Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies are phased out. Google calls Topics an evolution of their previous proposal for interest-based targeting which was called FLoC.
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Powered by: January 13, 2022 The Cookieless Saga Agencies Turn to Supply The Joy and Pain of CTV Podcast Ads Now Click, Click, Click Trying Consent Again A New Wave In Mobile Marketing The Cookieless Saga: Is It Time To Call In The Addressability Task Force? We are just…
Read MoreAdMonsters December 30, 2021 The Best of AdMonsters 2021 As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion…
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As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the…
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