Keep Watch: Malvertising Schemes Still Lurking Within Advertising Ecosystem
Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place.
Read MoreAdvertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place.
Read MoreJustin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned…
Read MoreWe spoke with Thomas Anderson, Chief Marketplace Development Officer at Emodo about the creation of Adapt, advanced native ads competing against traditional native ads, how they hope to future-proof their product and more.
Read MoreAt Advertising Week NY 2022, Panelists Donald Albright (President and Co-founder, Tenderfoot TV), Conal Byrne (Chief Executive Officer, iHeartMedia Digital Audio Group), and Shelby Schenkman (Agent in Audio, United Talent Agency), along with moderator and multimedia mogul Charlamagne tha God, examined how podcasts are developing into a thriving medium for…
Read MoreTo maintain their edge, publishers must unify data strewn across a fragmented digital landscape that spans properties, channels, platforms, and devices. With disruption on the horizon, it behooves publishers to act now and prioritize first-party data unification.
Read MorePublishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth, but 33Across’ recent programmatic study argues quite the opposite. In fact, as demand increases spend on cookieless inventory, CPMs will continue to slowly rise.
Read MoreDigital publishers rely heavily on advertising revenue to ensure their businesses will succeed. However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially…
Read MoreOctober 17, 2022 No More Open-market Third-Party Programmatic Ads for Bloomberg TikTok is on Amazon's Heels Apple the Ad Tech Power Player Bloomberg Media is Shutting Down Open-market Third-party Programmatic Ads to Improve UX According to Bloomberg Media CEO Scott Havens, the publisher will end its open-market third-party programmatic display…
Read MoreOOH provides brands an opportunity to have an unfaltering real-world presence and offers opportunities to creatively reach target audiences through billboards, transit ads, and street furniture.
Read MoreOctober 10, 2022 Why is Ad Spend Going Down? Meta Sees New Lows Peacock Flys Out of Paid Subscriber Sinkhole Around the Water Cooler Ad Tech Industry Experts Theorize the Cause of Ad Spend Slump There have been varying opinions in the ad tech space about whether or not ad…
Read More