If you’re a marketer looking to send the right ad to the right person in the right place, programmatically buying online video ads on the open exchange is a monumentally stupid move. If you’re a brand trying to advertise that way, you’re wasting much, if not most, of your ad…
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Page speed is never too far from the main stage of the ongoing show that is ad ops, and it’s enjoying another spotlight moment right now. On one side, publishers have Google and Facebook calling for compliance with their platform publishing guidelines--and with massive mobile traffic coming to them through…
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If you're in digital, you're more or less destined to be on Facebook and Google. The major platforms have unparalleled scale. But they're certainly not the be-all and end-all to digital--and publishers would love for advertisers to agree on this point. Publishers are sitting on valuable audience insights of their…
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Late last year, tales of Methbot illegitimately gobbling up $3 million to $5 million in ad spend daily horrified the industry. While advertisers are the obvious victims of fraud based on bot traffic, the spectre still haunts premium publishers—not only is that spend that should have been relegated to their…
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Regulation--it’s the bane of ops’ existence. Keeping abreast of various regulations impacting the digital advertising environment is not easy: COPPA, HIPPA, VPPA, cookie laws, and so on. Do you even know what those letters represent let alone mean? Maybe the bigger question is: Where does regulation come from, and how…
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There’s a report from DCN (Digital Content Next) that’s been making the rounds in recent weeks, breaking down what the whole process of moving content into distribution platforms has meant for publisher revenue so far. Pulling data and commentary from 17 of DCN’s publisher members during the first half of…
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After a term or two as the buzzword du jour, Big Data is no longer quite the cause celebre in digital advertising. Rather than gracefully gliding through the oceans of data created every day, industry players—particularly publishers—have realized they are swamped with far more data than they could ever know…
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If you’re working on executing a preferred deal in the programmatic market, there’s a pretty strong chance a Deal ID will play a big part in making it happen. Without Deal IDs, it’s hard to imagine private marketplaces being able to scale the way they have. With a PMP, you…
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Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” A little cryptic, no? Google was really taking aim at a variety…
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Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference, laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a great deal of conversation throughout the event.So you can imagine I was disheartened when reading Ev Williams’…
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