March 17, 2020 Another Brick in AT&T's Wall Pornhub's Coronavirus Growth Spurt Will Local News Ever Have Its Day? Major News Outlets Break Down Their Paywalls Social Distancing Boosts Video Viewership 60% Another Brick in AT&T’s Walled Garden Has this ever happened to you? You’re the head of a rising…
Read More
Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can…
Read More
More than a temporary salve, the right outsourcing provider can move from simply being a bolted on quick fix to becoming fully integrated with your team—ultimately transcending into a consultative partner contributing to business growth and helping to streamline operations.Â
Read More
March 03, 2020 Coronavirus Impacts Digital Advertising Subscription Fatigue Brave Most Privacy-Friendly Browser CTV Ad Share Triples Digital Advertising Stricken With Coronavirus? If you’re not busy constructing homemade NP95 masks or getting into fistfights over the last bottle of Purell at the pharmacy, you might wonder to yourself, “Hey—how is…
Read More
Welcome to The Wrapper! AdMonsters is sending you this email because you are subscribed to receive AdMonsters’ news products. This is our latest content product, The Wrapper, a weekly ad tech news roundup to simplify your life by curating only the most important industry news you need to hear. And hey, we…
Read MoreAdMonsters January 16, 2020 Opening a New Programmatic Gateway: Adhese's Post-Cookie Connectors It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online…
Read MoreAdMonsters January 9, 2020 This Is How Some Publishers Are Getting Ready For CCPA If you're thinking GDPR was the warmup for CCPA, think again. It's not even half the battle. Especially not for those publishers who simply decided that cutting off EU traffic was the right play. But…
Read MoreAdMonsters January 2, 2020 2020 TV and Video Advertising Predictions The increasing shift from linear to digital is rife with challenges—OTT measurement is especially complicated, contributing to ad dollars not exactly following the eyeballs. Plus, tackling the convergence of traditional TV and digital is no easy feat, and there's…
Read MoreAdMonsters October 17, 2019 CCPA: Costly Confusion for Publishers and Advertisers—A Conversation With David J. Moore, CEO, BritePool While California’s Attorney General Xavier Becerra has released his guide for how companies should comply with CCPA and Governor Gavin Newsom signed seven amendments providing more clarity around the regulation, studies…
Read MoreAdMonsters July 11, 2019 The Future of Email Monetization: A Conversation With Powerinbox’s Jeff Kupietzky We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together to monetize email…
Read More