The more header bidding adapters you add, the more bids you get and the more money you might make. But, the more requests you make, the more your user experience suffers. Enter Footer Bidding. The idea is simple: Don’t call any ad requests until the page has fully loaded. Instead…
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A couple of weeks ago, we caught up with some folks in the AdMonsters publisher community for a virtual meetup and check-in and asked them to speak candidly about the many challenges they currently face and what they were doing to not only survive, but continue to thrive amid this…
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In the current state of affairs in the publishing world, when CPMs are down and budgets get universally leaner, it’s actually more important than ever to devote funds to data analysis in order to extract revenue from every possible channel you can. In this guide, Dominick Miserandino, CEO of Inquisitr.com,…
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Powered by: May 26, 2020 The Self-Publishing Star Rises Again Data-Gobbling Creative to Get Chrome-Stomped The Media Hits Just Keep on Coming GDPR’s Developmental Delays You’re the Brand Now, Journalist Apparently you’re not too distracted by Ari Paparo’s #AdTechMadness tournament, so indulge us as we take a gander at…
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The slow demise of third-party cookies has left the advertising ecosystem awash in uncertainty—and a good deal of fear. Beyond the anxiety, publishers need to understand that this is actually an opportunity to reboot our industry and rebuild it based on trusted engagement. At the center of this movement is user…
Read MoreAdMonsters May 21, 2020 Bad Ads, Whatcha Gonna Do? We're back with another entry in AdMonster's Discourse, the audio series that massages your eardrums while also informing you about the latest in digital media and advertising technology. In this edition, AdMonsters Editorial Director, Gavin Dunaway grabbed AdLightning CEO and Founder Scott…
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On top of their pandemic woes, publishers need to begin preparing for Life Beyond Cookies—key to that will be identity marketing and traffic authentication, but our most recent PubForum in Santa Monica showed there's a great deal of confusion about these concepts. To prepare for our webinar on Debunking Authentication Myths…
Read MoreAdMonsters May 14, 2020 Behold the 8th Wonder of the World: The Identity Pyramid One of the most important reasons for publishers to jump on the identity train is to get connected to the advertisers' bigger targeting picture. To understand just how identity accomplishes this, behold the Identity Pyramid.…
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Traffic is up. Ad revenues are down. COVID-19 has turned publishing on its head, and publishers are scrambling to find new ways to diversify revenues under changing conditions. It’s not impossible. It’s just different. The ever-evolving media landscape is accelerating down an unexpected course. Here’s what we can do about it.
Read MoreAdMonsters May 8, 2020 During COVID-19, Commerce is More Important Than Ever for Publishers. Here's What They Should Know. Traffic is up. Ad revenues are down. COVID-19 has turned publishing on its head, and publishers are scrambling to find new ways to diversify revenues under changing conditions. It’s not impossible.…
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