I’ve been called a baby in the digital media space, but at the ripe old age of 33, I remember not only life without the Internet, but also those dark days in the pre-cable era. In 1990, my father hooked up our 86/88 PC to a modem to communicate with…
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Some may see Hannah on “Girls” thriving in a native advertising job at GQ as a sign that the movement has jumped the shark. However, I’m of quite the opposite mindset, especially after viewing Hulu’s latest native ad product, “Farmed and Dangerous,” a four-part comdey series accurately labeled as a…
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If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6 billion compared to $4.36 billion in 2012. eMarketer estimates that near-stagnant desktop spend will actually decrease…
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“What’s up with my fill rate? Why are the video ads loading so slow?”Those are the two questions publishers really don’t want to be asking themselves when it comes to digital video – especially if they’re dabbling in programmatic waters.High-value video inventory is the moneymaker of the moment for publishers…
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Image from a sponsored Industry Panel session at this year's London Screens.Last week I chaired my last AdMonsters conference for now. It was the conference looking at the second screen, omni-screen attribution, and the multi-channel aspect of advertising.Luckily, I had a second moderator too, so the day was a little…
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At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going "all in" on mobile. A gambling reference was an interesting choice – in the hazy world of mobile monetization is programmatic (namely RTB-driven) trading a good…
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Some premium publishers are likely reading the latest batch of hysterical articles describing the scourge of botnet traffic on digital advertising and thinking, "Tough cookies."Which isn't a bad way to put it – media buyers' obsession with chasing cookies and buying the cheapest inventory available through RTB-powered exchanges has created…
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When I was invited to attend the amazing MaiTai event in Cabarete, Dominican Republic (serious #humblebrag going on right there), the organizers of the event established that Voxer would be the communication platform of choice for all the attendees. Very quickly the group started “voxing,” illuminating the potential of this…
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I recently participated in a panel at AdMonster’s OPS TV discussing the future of cross platform measurement with Nielsen, TubeMogul, and Magna Global. We covered a lot of ground during our conversation, from addressing how to get digital measurement out of the toddler years to the need for content becoming…
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Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here's what he had to say on some of the conference's burning issues and hot topics, including why innovation may be a competitive publisher's saving grace.Over the past few months I have had…
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