More than ever, publishers are feeling pressure to really understand and deliver on their video inventory in mobile. It’s widely held, and upheld by one study after another, that mobile video consumption has risen dramatically in recent years: eMarketer says that through 2015, 105 million U.S. users watched video on…
Read More
The prognosis for programmatic video looks pretty bright: eMarketer estimates that ad spend will hit $5.37 billion in 2016, which is more than 50% of total predicted digital video ad spend ($9.59 billion). However, the current situation is a bit cloudier: issues with latency and standards are making premium publishers…
Read More
Theorem’s 2015 survey of viewability trends, conducted for InSkin Media, show that challenges in measurement abound on both sides of the Atlantic. We asked Theorem VP of Digital Strategy Dominic Finney about differences in viewability between North America and Europe, how publishers can avert the effects of divergent measurement methods…
Read More
When the iPhone App Store opened its metaphorical doors in 2008, it signaled a dawning age for digital media. Applications were by no means a new phenomenon—the majority of software on laptops, smartphones, tablets and other connected devices are applications. But accessing online media through an application other than a…
Read More
The boom town in digital is being built in a video player, and the dilemma created by the boom is now a pretty famous one: There's more demand from advertisers for premium video inventory than most publishers can reasonably accommodate. That's where outstream video comes in. The promise of outstream…
Read MoreWe’re two months past Sept. 1, the date when Google Chrome started detecting and pausing any Flash content it deemed “unimportant” to a page’s main content — in other words, Flash ads. Mozilla’s own Flash-blocking practices preceded Chrome’s, in practice. And yet, not only has the internet not broken itself,…
Read More
Somehow I, Sir Casper of the Pasty People, escaped the South Carolina sun with only the slightest of burns on my ears and neck (yes, my redneck is so bad that I have to hide it with a mullet).Of course, I did spend the majority of the 36th American edition…
Read More
Call me a borrower, a copycat or even a thief. Many years ago, Adrian D’Souza led the first AdMonsters session that had a large impact on me, and the outline of his operational process at CNET became the model for building out my department at Advance Digital. To this day…
Read More
Operation First-Party DataOctober 14, 20155:30 pm to 8:00 pm PTW San Francisco HotelAs we’ve written before on AdMonsters, publisher first-party data is the oil of the digital advertising industry. However, just like with the oil industry, the money is not in drilling (i.e., gathering) but refining, and without refining the…
Read More
Who are the ad operations and technology professionals that have stood out to you this year? What has been the most creative campaign your colleagues have worked on? What (or which) ad ops teams have displayed innovation and teamwork over the past 12 months? It's your turn to decide and…
Read More