“I hate the term header bidding,” a friend and industry resource told me over a cold beer. “It’s too catchy—it sounds like another piece of ad-tech buzzword BS.”I’d argue “tagless tech”—the first name I heard in reference to header-based executions—was far worse (and horribly untrue). But my friend’s dislike really…
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AdMonsters new and old have assembled for another heady three and a half days of ops education and commiseration at the 41st Publisher Forum. This time, we're in Palm Springs, CA, in palm tree-studded valley surrounded by beautiful but forbidding mountain ranges. In other words, it's a lot like ops,…
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When we split up the types of publishers out there in digital, we tend to group them broadly. You have your pubs originally from the traditional newspaper/magazine space, those that came out of broadcast media, your newer digital pure plays. We don’t tend to divide B2B pubs from B2C pubs—even…
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Feb. 23, 2017 4:30 PM - 8:00 PM PTEdmunds' Offices in Santa MonicaOpsX events are the ideal environment for ad industry peers to learn, share, and connect.Sponsored by Sovrn
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Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” A little cryptic, no? Google was really taking aim at a variety…
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The other day, a publisher friend of mine tapped my shoulder about a release the Electronic Frontier Foundation put out fairly recently. This was a release calling for a radical tightening of security around user data.The sense of urgency, as EFF’s argument goes, is that we’re in an increasingly charged…
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Read Part I of this series here.There's an old saying: If you take someone's money, you have to do what they say.The big five agency holding companies control a significant portion of the world's media spend, and if someone on the sell side wants to make money in the ad…
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It may sound like a joke, but Index Exchange has been coordinating trips to Toronto for numerous major publishers and DSPs to meet their squad of 200 engineers. Many a wiseacre would comment they’d rather avoid engineers entirely than travel long distances to meet them, but Index Index Exchange President…
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More than ever, media companies offering video campaigns straddle both sides of the traditional/digital divide. In some cases, we see ad budgets shifting from TV to digital. In others, we see the opposite pattern. While that’s opened up all kinds of new opportunities for both broadcasters and publishers, the lack…
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Google made an announcement last month via a blog post: They’re taking a stand against (ostensibly) intrusive mobile interstitials. Starting Jan. 10, 2017, the post reads, “content that is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”In other words,…
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