AdMonsters May 9, 2019 Ops Turns 10 The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says AdMonsters Chairman, Rob Beeler. All I knew is that I was going to find myself…
Read MoreAdMonsters April 4, 2019 Be Your Advertiser’s Chief Data Consultant As programmatic markets mature and high-value targets require more effort to message, advertisers are realizing the limits of their own data. Once again they’re keen to hear publishers’ audience stories. But telling your audience story and truly serving as…
Read MoreAdMonsters March 28, 2019 AdMonsters Playbook: Combining Location-Based Context and Programmatic Scale This playbook is for publishers, brands, and marketers who are looking for a snapshot of how location and programmatic fit together to create market-changing, consumer-forward approaches. In addition to helping publishers and advertisers understand the nuances of…
Read MoreAdMonsters February 21, 2019 How Can Publishers Tell a Better Audience Story? For years publishers have sold advertising targeted around specific content, using available first-party data as the basis for establishing value around the opportunity. That value proposition is built around the scale of the audience, which boils down…
Read MoreAdMonsters February 15, 2019 Shall We Kill All the Resellers? A recently reported fraud leveraging Ads.txt isn't novel, but it highlights an issue with exchanges that’s been lurking on the edges of debate, while also raising serious questions about the future of auction-based programmatic. Read more. 4 Lessons For…
Read MoreAdMonsters February 7, 2019 CCPA: Land of Confusion Digital media is looking forward to another year of impending doom as a fresh piece of confounding privacy regulation hangs over the space. The CCPA, which will affect any company that touches the data of at least 50,000 Californians a year,…
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“The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. “How do you build a relationship with consumers when your primary way of reaching them gives you only…
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Marie Kondo will be at the Cannes Lions festival. That’s all you need to know. That’s all I care about. On Monday, Ms. Kondo—or MK Ultra, as I call her—will be on a panel called “Less Stuff, More Joy: Life-Changing Japanese Creativity.” She will deliver her message of reaching the…
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“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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When Ops hit the Metropolitan Pavilion June 3-4 in NYC, attendees were treated to insights from 75+ digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, audio, AR/VR, blockchain, branded content, and more. Here's a recap of some of the major themes that emerged from those…
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