AdMonsters November 13, 2020 Leaving Money on the Table: The High Cost of Ignoring Business Data Every publisher has a treasure trove of data at their fingertips. One of the biggest challenges is turning that data into golden nuggets of insight that can propel the business forward. That's why…
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As we inch closer toward a cookieless world, identity solutions have been touted as the perfect panacea. But before going all in on one identity solution over another, wouldn’t it be prudent to weigh all of your options? You wouldn’t invest all your money in one stock, would you? So why…
Read MoreAdMonsters November 5, 2020 Restoring the Balance of Power With First-Party Data: A Conversation with Permutive's Brett Goverman With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers…
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It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller…
Read MoreAdMonsters October 30, 2020 Pandemic Pushes Self-Serve Ad Tech Adoption Forward It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In…
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October 27, 2020 Apple's SKAdNetwork Has Major Bugs What the FLoC? Apple's SKAdNetwork Has Major Bugs Image sourced from Apple It turns out that Apple may have been a little dishonest with their reasoning behind delaying IDFA changes until 2021. They originally said it was because developers weren't ready for…
Read MoreAdMonsters October 22, 2020 Advertising Management Should Be More Like E-Z Pass Lanes Between Dev and Ops AdMonsters Advisory Board Chairman, Rob Beeler was introduced to the concept of an Advertising Management System that allows ad operations to manage header bidding settings and even keep up on the latest…
Read MoreAdMonsters October 15, 2020 The Next Phase of Consent In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange. Read more. Webinar Replay: Is…
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In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange.
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We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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