Digital media can be a struggle for all players involved. The duopoly, plus the growing As—Apple and Amazon—continue to gobble up digital ad spend. Mergers, acquisitions and layoffs become the strategy du jour. Legacy brands face challenges too, as digital natives opt for digitally savvy upstarts that know exactly how…
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GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being…
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If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also probably wouldn’t have jobs. No, there is a nuance to digital media monetization—dare…
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Mobile consumers are hungry for relevant, nonintrusive moments on their devices. Knowing the right questions to ask your location-technology partner about their playbook is vital to ensuring you'll successfully reach them at the right place, right time -- with the right approach by tapping into customer behaviors and habits with…
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The widespread availability of location data has long been the central lure of the mobile advertising space, but to be successful in an increasingly competitive mobile space, advertisers and publishers need to be thinking beyond location to an array of data points, including uses, transactions, and patterns over time. Verve…
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. During Monday's keynote from Dotdash Head of Data Science Deepna Devkar, learn how to apply data science to your revenue goals. On Tuesday, Wunderman Global CMO Jamie Gutfreund dissects…
Read MoreAdMonsters May 24, 2018 AdMonsters Announces the 2018 Power List Your peers have spoken, your nominations have been pored over, and now the AdMonsters 2018 Power List has been announced. We'll be honoring the 58 people who made the list, for professional excellence and influence in digital media and…
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Recognizing professional excellence and influence in digital media and advertising, winners will be honored at the Ops Conference Power Hour in NYC.
Read MoreAdMonsters May 17, 2018 Don't Scapegoat Publishers for GDPR's Opacity The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors…
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