September 08, 2020 Publisher Revenue Dips 2.3% A Viable Model for Local News? Pubs' Revenue Dips 2.3% It’s been hard out here for digital publishers in 2020. According to the latest Digital Publishers Revenue Index (DPRI), publishers’ revenue declined 2.3% YOY compared with Q1 2019. Overall, digital revenue fell by…
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In this milestone 5oth episode of Minority Report Podcast, live from AdMonsters Publisher Forum Virtual, hosts and ad ops/ad tech vets, Kerel Cooper and Erik A. Requidan chat with Reggie Hudson, Director of Digital Operations at Northstar Travel Group, Alicia Ray founder of The AdTech Collective, and Brenda Salce-Garcia, SVP, Global Customer Success at Operative & Co-Founder of Tech Bae.…
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Forget identity—edge-computing-based DMP Permutive's big play is publisher first-party data, and the company boasts bold success stories such as Digital Trends, which will share the tale behind its next-gen first-party data marketplace during a free AdMonsters webinar on Sept. 10 at 1 pm ET. To dive deeper into Permutive's views…
Read MoreAdMonsters August 27, 2020 Media Quality Measurement: Finding Harmony With the Buy Side For publishers to get the most out of media quality measurement, they need tools that facilitate communication on brand safety with the buy side and formalize best practices. A media quality data aggregation platform could empower…
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In this episode of Minority Report Podcast, hosts Kerel Cooper, SVP Global Marketing, LiveIntent and Erik Requidan, Founder & CEO, Tradecraft Advisory speak with Walter T. Geer III, Executive Creative Director, Experience Design at VMLY&R about his career journey, how he's using this moment in time to help open doors…
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Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Then COVID-19 hit. And the world of travel came undone. Leading up to her PubForum…
Read MoreAdMonsters August 20, 2020 Christine Maguire: Leading From the Ground Up Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Everything was great!…
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August 18, 2020 Pubs Missing From W3C? Google Lobbies Users Against ACCC Amazon Gains A Lead CCPA Finally Final Pubs Sorely Missing From W3C Conversations Is the future of advertising being shaped by one dominant player? That’s a serious question being raised by a group of ad tech companies, agencies…
Read MoreAdMonsters August 6, 2020 California in Chaos: 3 Things You Need to Know It’s August, which means that the California Consumer Privacy Act (CCPA) is officially in effect and enforceable. However, there are still more questions than answers, and the chaos will likely continue for the next year or…
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Powered by: August 04, 2020 Will Ad Industry Voltron Save Advertising's Future? Programmatic In-Housing Goes Worldwide Google Officially Joins IAB TCF 2.0 GVL Ad Spend Actually May Not Return Until 2023 Ad Industry Voltron Forms to Defend Advertising’s Future Image source Netflix Led by the ANA’s Bill Tucker as…
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