AdMonsters August 27, 2021 Newsweek Sees Huge CPM Lifts With Liveramp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using Liveramp's Authenticated Traffic Solution (ATS) …
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A new study released by AAX: Why Block Ads? Behind User Reasons and Motivations, sifted through years of data on internet behavior collected by GlobalWebIndex (GWI). The goal? Getting to know more about ad filterers, a large demo defined by GWI as “selective ad-blocking users” a.k.a. folks who have installed…
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We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more…
Read MoreAdMonsters August 20, 2021 The State of Ad Filtering in 2021 The surge in digital media consumption continues. Ad spend is flowing freely beside the traffic stream. Unfortunately, to the dismay of publishers and advertisers alike, ad block usage is on the rise. But ad blockers are becoming ad filterers…
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August 17, 2021 NY Times Goes All in on Newsletters User-Agent String Deprecation Delayed, But Soon NPR Debuts Real-Time Diversity Tracker NYT Goes All in on Tiered Newsletters Image sourced from the NYTimes The New York Times is banking on newsletters to continue elevating its subscriber base. Approximately one-third of…
Read MoreAdMonsters August 12, 2021 The Power of First-Party Data Beyond Direct Segment Monetization: A Conversation With Fandom's Mike Racic We spoke with Mike Racic, Global Head of Programmatic and Data, Fandom, about the importance of turning users into consumers or fans, working with the right partners on robust identity…
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We spoke with Mike Racic, Global Head of Programmatic and Data, Fandom, about the importance of turning users into consumers or fans, working with the right partners on robust identity solutions to future-proof your business, and the disservice publishers do themselves by just thinking of first-party data for the purpose of…
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August 10, 2021 Digital Subs Keeping Big Pubs Alive Malvertising Now Infiltrating IOT Devices Mozilla Disses SWAN and UID 2.0 Around the Water Cooler Digital Subscriptions Holding Steady, For Now Image by Markus Winkler from Pixabay Digital subscriptions to newspapers like The New York Times and The Wall Street Journal…
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August 3, 2021 Google Spotted Readying Android's Apple ATT Alternative In the Wild Criteo Observes FLoC Trials; Not Enough Data In-game Advertising on the Rise Around the Water Cooler Is Google Readying Their Own Version of Apple’s ATT? It appears that Google is readying their own version of Apple's ATT,…
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Powered by: July 27, 2021 NAI Wants Consumers Email to Opt Them Out of Hashed Email Tracking What Are the Primary Motivations for Ad Blocking? To Survive, Radio Diversifies Rev Streams Around the Water Cooler NAI to Consumers: Give Us Your email, We’ll Opt You Out of Hashed email…
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