It feels as if data management platforms have crossed threshold from "handy tool, nice if you can afford it" to "must-have-now" for both media sellers and buyers. The platforms were quite the talk of OPS Markets in NYC last month, where questions about what to do with the data pileup were debated…
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Do you hear that sound? If you listen closely, you can hear dry erasers swiping whiteboards in conference rooms all over the globe. In each one, a digital tech company’s CEO and CMO are trying to push their ‘unique’ proposition to the advertising landscape by condensing its title into a…
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UPDATE: The AdMonsters DNT meetup was a rousing three-hour discussion that poured over into a delightful talk over drinks. Our appreciation goes out to all who attended – including representatives from NYTimes, MTV/Viacom, A&E Networks, Clearspring, Gawker and more – with extra thanks to W3C Tracking Protection Working Group Co-Chair…
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For digital media to work, advertisers need to reach and positively engage consumers. There are billions of Internet-connected devices connecting every corner of the world so reach certainly isn’t the issue.The challenge is this: how do we as an industry parlay that massive reach into positive impact? Without the current…
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AdMonsters is proud to host a meeting of publisher ad operations professionals and members of the World Wide Web Consortium's (3WC) Tracking Protection Working Group to discuss draft guidelines for a potential browser Do Not Track mechanism and its execution. The guidelines can be found here:Tracking Preference Expression (DNT) (i.e., the DNT…
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Monsters Mobilize!I thought of that about three weeks ago and it's been burning to get out ever since.Phew, ok that's out of the way. Welcome to the OPS Mobile NY Live Blog coming to you direct from a somewhat overcast Soho, NY City.Stay tuned for a day of industry leaders,…
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We're very close to kick-off here at OPS Week NY. Some of the brightest minds in the digital ad space are currently milling through the doorway into the impressive space that is 82 Mercer right in the heart of Soho.Looks like we're all set for a day of stellar peer…
Read MoreAdMonsters Southeast Asia Members Dinner - 17 May 2012OverviewThe famous AdMonsters Dinners are coming to Singapore for the first time on May 17th!To provide continuity and foster ongoing relationships among our members between our bi-annual conferences, AdMonsters hosts regular Members Dinner events in cities around the World. AdMonsters dinners are…
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With two days (!) left until AdMonsters OPS Mobile, we caught up with one of our keynote speakers, Michael Nicholas, Chief Strategy Officer at Roundarch Isobar, to get a sneak peek of his presentation. Michael will be discussing how tangible digital design is poised to revolutionize the way we use…
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With AdMonsters Brazil right around the corner we took it upon ourselves to give you an preview into what looks set to be the seminal event in the Latin American digital marketing calendar.We sat down with Rodrigo Toledo, General Manager at CUBOCC (colleague of AdMonsters Brazil speaker Rene de Paula)…
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