Easel TV specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens speaker Bill Scott, COO of Easel, and asked him to explain the company’s proposition.BS: Our differentiator is that our apps feel much more like…
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Making the dive into programmatic buying can be daunting, but a lot less so when fortified policies are in place. Below is an amalgam of how aggressive Media Trust clients in particular address ad quality and data leakage issues, split into four quality segments. Ad Security Data Security Ad Quality…
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Location has been the talk of the mobile town lately, and we caught up with Kathy Leake, President of LocalResponse and one of the most powerful women in mobile advertising, according to Business Insider, to get her take on the strides the company has been taking and on the direction of…
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It's a gorgeous day on Boston's waterfront, and I'm going to have trouble keeping my eyes off the boats gliding across the harbor. After a night of cupcakes and cocktails at the World Trade Center, our attendees are trickling through the door, eager for Adam Cahill, EVP and Co-Media Director at…
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Yes, audience data is kind of a monster to most publishers, but it's a friendly one, kind of like the wiseacres in Monsters, Inc. Really, you can't be scared to embrace it. Before he explains the art of audience market navigation to the Boston PubForum audience, we caught up with DoubleClick…
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The world is glued to the Summer Olympics action in London, gazing in wonder as competitors put the human body and spirit to the test. Of course, while these athletes have poured hellacious amounts of blood, sweat and tears into training for this moment – but could they meet the…
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When I first heard about second screen companion app Squawka I could barely contain my excitement. As a football (ahem soccer) enthusiast I've always been keen on the stat side of the game and Squawka looks set to be a stat monkey's dream. I sat down with the CEO & co-founder to…
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Before he speaks on diversifying media mix to boost video revenue at AdMonsters SE Asia on Aug. 2, we caught up with Steven Jones, Chief Strategy and Operations Officer for AdoTube, to get his thoughts on the biggest digital video challenges in Southeast Asia.What is the one thing you think…
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"The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them." – George Bernard Shaw Stand back and look at the advancements in online display ads and it’s…
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Interviewing Ernesto Schmitt of Zeebox for the previous Screen Grab, I was struck by what he said about media buying becoming more complicated, because of the need to identify the multiple user journeys on the second screen. What made me pause was not the idea of multiple user journeys themselves,…
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