Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my!Not to…
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The latest wave of advertising is giving me some chilling flashbacks to the age of endless animated MySpace banners, pop-unders and other horrors of the aughts. Instead of learning from that assault of awfulness, digital advertising has somehow grown more intrusive and annoying – in-feed units, auto-play video (with sound?!?!),…
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An attendee asked why I didn’t throw ad blocking in my recent top themes of the Charleston Publisher Forum. Truth be told, I thought ad blocking needed a dedicated #OPSPOV, especially considering the fallout from Apple’s launch of iOS9 today. As all the Apple fanboys rub their palms together in…
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AdMonsters Tech Forum, October 14, 1-5 p.m.The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily basis. Come ready to…
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Somehow I, Sir Casper of the Pasty People, escaped the South Carolina sun with only the slightest of burns on my ears and neck (yes, my redneck is so bad that I have to hide it with a mullet).Of course, I did spend the majority of the 36th American edition…
Read MoreA new report from fraud detection company Forensiq sounds the alarm on widespread and ostensibly new forms of mobile ad fraud. But a closer look at how advertisers are getting bilked shows that first responders here need to be not brands, but publishers and other app providers.Forensiq’s report does detail…
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Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he described the Creative Lab at The Weather Company, I was blown away. Publisher creative offerings…
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Quick update: although Flash-based creatives are greyed out on Firefox, they are still registering as impressions. Also, some agencies are asking advertisers to disinclude Firefox browsers from their campaigns. According to NetMarketShare, Firefox has a12% share of desktop browsers. Facebook head of security Alex Stamos grabbed a lot of attention this…
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Location, location, location is not just the mantra of real estate agents anymore. The ability to reach your audience where you want to reach them – and hopefully when they want to be reached – has long been a top perk for advertising on mobile. Of course, hyper-localized targeting sounds…
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My father keeps full a handy sack of thoughtful maxims, and my childhood was filled with repeated phrases like, “You’ve got to go along to get along,” and “Choose your battles.” One was ingrained into my psyche at a very early age, and I find it continually relevant in the…
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