As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions.
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Discover how generative AI is driving a near-20% increase in "Made for Advertising" (MFA) sites, and learn from DoubleVerify's Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.
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Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let's dive into how leading publishers are navigating these trends and setting the stage…
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The Ad Tech Accelerator curriculum brings buyers and sellers together to work through specific issues that improve overall efficiency, effectiveness and financial returns. These deep, informative sessions are designed for leaders and operators across the industry ecosystem. Each will be led by industry experts recruited by Prohaska Consulting based on…
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If you're a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology.
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AdMonsters, the go-to industry resource for the advertising and revenue ops community, is thrilled to reveal its inaugural AdMonsters Dream Team picks. The Dream Team shines the spotlight on brilliant minds and visionary leaders within ad operations and revenue optimization.
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Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. Learn the tips and strategies to harness this game-changing technology for unprecedented business growth.
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In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.
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This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn't stop in Cannes. Here's a guide including everything you need to know.
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Paul Bannister dropped some serious knowledge bombs on LinkedIn and Twitter, giving us the lowdown on how different DSPs spend with Google's Protected Audience API (PAAPI). It's clear from the data that everyone's scrambling to figure out their game plan for a post-third-party cookie world.
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