In a recent AdMonsters Webinar with Permutive, Goodbye Cookie, Hello New Data Strategy, Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy.
Read MoreAdMonsters September 17, 2020 Actionable Audience Data and Inventory—No Cookies Required We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help…
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September 16, 2020 Facebook: Open Web Ally ITP Toggled on for All Browsers Political Ad Spend Will Spur Rebound Amazon Closes in on the Duopoly It's Official: Taboola and Outbrain Breakup Ad Blocking on the Decline FB Supports the Open Web? Image sourced from Twitter CafeMedia’s Chief Strategy Officer, Paul…
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It’s true that most people in the advertising world know more about IDFA than they did six months ago, but the twists and turns of the privacy plot are worth exploring. We asked Isaac Schechtman, Senior Director of Product Strategy at BidSwitch to catch us up on everything going on…
Read MoreAdMonsters September 10, 2020 How Publishers Can Get Paid Faster Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Creative Operations and Digital…
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If Apple's plans to have each app ask users for tracking permissions becomes a reality, industry analysts predict low opt-in rates making IDFA access severely limited to advertisers. All at once, the SKAdNetwok framework has become an important measurement tool, one of the main ways advertisers will receive the attribution…
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Hey publisher! Apple here, I know I've been cagey in the past, but I'm ready to listen to all your concerns about iOS14 and some of our other future plans. Maybe I'll let you know a bit more about the new ad network! (It's not called iAd 2.0!)
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Walt Geer, Executive Creative Director for Experience Design at VMLY&R, kicked off our inaugural Publisher Forum Virtual on Aug. 25, 2020, with an electrifying keynote the reverberated throughout the rest of the conference. In dissecting the current (sad) state of digital creative and showcasing numerous innovative campaigns, he made a…
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September 01, 2020 No FAN of Apple’s iOS 14 changes Is It Too Soon to Call Programmatic the Comeback Kid Consumers Further Warming Up to Ad-Supported CTV Not a FAN of Apple’s iOS 14 changes (Update 9/4/20—Will you look at that? Apple has stepped back and says the iOS 14…
Read MoreAdMonsters August 27, 2020 Media Quality Measurement: Finding Harmony With the Buy Side For publishers to get the most out of media quality measurement, they need tools that facilitate communication on brand safety with the buy side and formalize best practices. A media quality data aggregation platform could empower…
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