LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well…
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May 06, 2021 PulsePoint Grab Gives Internet Brands In-House Programmatic Pipes Apple Vs. Everybody: Part II Around the Water Cooler PulsePoint Adds Programmatic Pipes to Internet Brands’ Health Ad Arsenal Two quick thoughts came to mind when we saw the news that Internet Brands was acquiring health-focused ad tech platform…
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Over the course of 2020, revenue and ad ops leads increasingly found themselves collaborating with new contacts within brands and agencies. They also had to come up with hacks and lean on solution providers to help create engaging ad experiences that enticed users (and drove performance). And as we continue…
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During our April 22, 2021 webinar, Unlocking a Creative-First Approach to Social Display, Nikki Gertner, Senior Product Manager at Celtra and our own Rob Beeler dug into why publishers should look for more functionality — whether that's the ability to make content "shoppable" or even just build out time-saving templates…
Read MoreAdMonsters April 22, 2021 How USA TODAY Sports Is Developing First-Party Authentication Strategies for Building Consumer Trust Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, had an in-depth discussion with AdMonsters Senior Editor, Lynne d Johnson, about publisher first-party…
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Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, take AdMonsters Senior Editor, Lynne d Johnson, on a deep dive discussion into the world of publisher first-party authentication strategies. "If cookies were the currency before, the gold is that relationship with…
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April 22, 2021 Core Web Vitals Rankings Get Pushed Back a Bit Hey FLoC, Get Off My Block Around the Water Cooler Core Web Vitals Gets Pushed Back (and Most Sites Don’t Rank Well Yet Anyway) If Google’s new Core Web Vitals benchmarks for the “page experience” became the standard…
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In preparation for our upcoming webinar with Permutive: Vox Media’s Approach to a Changing Media Landscape, Tuesday, April 27, 1 PM ET, (Register now!), I spoke with Michael Ogunjobi, Customer Success Lead, Permutive, about how publishers can fully maximize the value of their first-party data and demonstrate that value to…
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Tegna is on the path to providing that transparency and choice with their OTT audience. During our April 15, 2021 webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, Chris Fehrmann, Tegna VP of Digital Products, and Alex Cash, OneTrust Consent and Preference Management Lead, explained to…
Read MoreAdMonsters April 15, 2021 If We Make it Easy for CTV Users to Give Consent … Maybe They Will, Says OneTrust’s Alex Cash The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls.…
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