According to LiveIntent's new study, retail media is on the brink of a significant growth phase. They surveyed over 200 U.S. marketers to analyze their experiences with retail media networks.
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In Q2 2023, Amazon's advertising services business generated an impressive $10.68 billion, reflecting a 22% increase from the previous year. Although the closure of the ad server raises questions about potential reasons, speculations include regulatory privacy policies or a strategic shift toward AI and machine learning. Amazon's updated ad-server privacy…
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At a recent ProgIO panel, industry experts shed light on Google's Privacy Sandbox and the Topics API, aiming to demystify the ongoing changes in digital advertising.
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Artificial intelligence has revolutionized how we interact with social media, however, it raises critical ethical concerns. Here are a few tangible ways we can create solutions to ethical dilemmas.
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In the third installment of AdTechGod Pod, the host spoke with AdMonsters Content Director, Lynne d Johnson, about the Privacy Sandbox, The Trade Desk and floor bids, ad ops' struggles with SSPs, revenue ops career growth and advice, plus a whole lot more.
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U.S. regulators and 17 states filed an antitrust lawsuit against Amazon. The federal government and a bipartisan group of state attorneys argue that Amazon is a monopolist that stifles its competitors, offering unfair prices to sellers and consumers. More specifically, Amazon allegedly punishes sellers for offering lower prices and pressures…
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There are genuine MFA shoppers out there and that brands that advertise with MFAs may find enthusiastic audiences. However, there are limits to their enjoyment of ads. While some shoppers like advertising — and seek it out with online circulars and clicking on sites the industry calls MFAs — there’s…
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In programmatic advertising, where digital real estate is bought and sold at the speed of light, one constant thorn in the side of the industry is the persistent presence of low-quality supply. July's Jounce Media report highlighted this problem, revealing that top SSPs often peddle as much sub-par inventory as…
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2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible. From looking at attention as The New Metric to driving higher attention rates with Innovative Ad Formats & Ad Placements to harnessing the power of their first-party data to leaning into Indirect Monetization partners and ensuring…
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Federal regulations have attacked Big tech monopolies from all sides, but if the Government comes out on top, this could be the first nail in the coffin. For a long time, the duopoly — Meta and Google — hoarded around 85% of ad spend, but privacy regulations took some of…
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