As cookies make open web advertising more complicated, the big tech platforms, especially Google and Meta, are using AI to make buying ads on their platforms easier than ever before. The good news for publishers, though, is that they, too, can use AI to make reaching their highly valuable audiences…
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As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. The most important thing right now in trying…
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After months of negotiations, the Kids Online Safety Act (KOSA) secured support from over 60 backers for a comprehensive bill to expand online protections for children. It could pave the way for the most significant congressional effort in decades to regulate tech companies.
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Many publishers have taken the wait-and-see approach since Google announced third-party cookie deprecation on Chrome. Fortunately, publishers haven't been content to sit on the sidelines. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. But are they using the…
Read MoreAdMonsters February 15, 2024 Well Actually, Revenue and Content Diversification Are Essential for Publisher Survival At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further.…
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The IAB Tech Lab issued a report expressing significant concerns about Google's Privacy Sandbox. To some in the industry, such as Uri Lichter, CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help…
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In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry, and what advice they would give themselves in retrospect of their impressive careers.
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At the Senate Judiciary Committee's most recent child safety hearing, lawmakers assert that social media companies are inadequately protecting young people from sexual predators, addictive features, suicide and eating disorders, unrealistic beauty standards, and bullying.
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According to some projections, CTV advertising is on the rise. It is projected to reach nearly $30 billion this year and almost $38 billion by 2026. But are streaming providers complying with the California Consumer Privacy Act (CCPA)? On January 26, California Attorney General Rob Bonta promised an "investigative sweep"…
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The IAB Diligence Platform last week at its Annual Leadership Meeting. To learn more about how the IAB Diligence Platform can benefit AdOps teams and the industry, we sat down with Michael Hahn, EVP and General Counsel, IAB, and Richy Glassberg, co-founder and CEO of SafeGuard Privacy.
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