AdMonsters May 9, 2019 Ops Turns 10 The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says AdMonsters Chairman, Rob Beeler. All I knew is that I was going to find myself…
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“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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The long-standing ritual of TV network television upfront presentations are now running for the 2019-2010 season, with the major networks wrapping up these showcases from Monday, May 14 through Thursday, May 17, 2019. New programming is presented to affiliates and buyers, and a window is opened for buyers to secure…
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I can’t imagine a lot of publishers crying at the funeral for VPAID (Video Player Ad-Serving Interface Definition), the IAB video standard meant to streamline the use of interactive elements in digital video that was hacked for a host of functions—some benign, others less so. With the arrival of IAB…
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“Winter is coming.” - Ned Stark, House of Stark If you’re a GOT fan like I’m becoming, you know that’s the motto for House of Stark and it’s issued as a warning or a heads up that the House needs to get itself prepared—both literally and figuratively. In essence, it’s…
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Bad ads are a pretty terrible thing for the entire ad ops ecosystem. By 2025 ad fraud—malvertising redirects and malicious IBV to name a few—will cost advertisers more than $50bn, accounting for 30% share of the overall digital market, so warned The World Federation of Advertisers back in 2016. But…
Read MoreAdMonsters January 11, 2019 AdMonsters 2018 Salary Survey Is Here! 2019, despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied…
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Despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied with their compensation while 56% said they were somewhat satisfied. The same…
Read MoreAdMonsters December 14, 2018 5 Ways Vast 4.1 Is Way Better Than Every Other Version of VAST It’s been a slow process getting the video ad industry to update from VAST 2.0 to VAST 4.0. But now that the IAB has introduced VAST 4.1, which includes major improvements over…
Read MoreAdMonsters December 7, 2018 Is Storytizing the Future Of Advertising? It’s no surprise, the media landscape has changed dramatically the past few years—and continues to change nearly every day. The way marketing looks at paid, earned, shared, and owned is flipping. Because of this “The five Rs are becoming…
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