Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution? Will OTT and CTV continue to rise? Oh, so many questions. Well, here's…
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Powered by: January 05, 2021 Advertising Spend Going Up How the NYTimes Weathered 2020 2021, Say Hello to Email Ding Dong, Adobe Flash is Dead Advertising Spend Going Up Image sourced from Mediapost 2020 was a tumultuous year for publishers, but signs that we're rebounding couldn't be more clear.…
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Ad Tech is a neverending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon. This year, everyone was most concerned about privacy regulations, methods for uncovering incremental revenue, as well as what…
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At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer Privacy Rights Act (CPRA), and more.
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We chatted with AdLedger's Executive Director, Christiana Cacciapuoti, to learn more about the problems that CryptoRTB solves in the supply chain, how it benefits both sellers and buyers, how it differs from ads.cert, and the results of tests using the protocol that prove that blockchain-based solutions can accommodate the speed…
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Visitor Relationship Management presents an opportunity for quality publishers to stop thinking in vertical, siloed ways about competing adtech, data, privacy and audience fiefdoms and priorities. Instead, VRM is a horizontal approach to thinking about the visitor relationship, revenue and experience.
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Editorial Director Gavin Dunaway had a chat with ID5's CEO, Mathieu Roche, about how to differentiate between identity solution providers, the benefits of joining ID5's Inside community, as well as what it will take to rebuild probabilistic’s reputation.
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As we inch closer toward a cookieless world, identity solutions have been touted as the perfect panacea. But before going all in on one identity solution over another, wouldn’t it be prudent to weigh all of your options? You wouldn’t invest all your money in one stock, would you? So why…
Read MoreAdMonsters November 5, 2020 Restoring the Balance of Power With First-Party Data: A Conversation with Permutive's Brett Goverman With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers…
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Powered by: November 03, 2020 Ruh-roh Google's reCAPTCHA Busted? Ad Filterers Lead the Pack in Brand Discovery Apple Is Getting Its Search On Google’s reCAPTCHA Busted For Enabling Personalized Ad Targeting Image sourced from Twitter Victory Medium founder Zach Edwards was highlighted in an item The Register, by Thomas…
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