We're seeking insight into your experience with in-app ad quality for an upcoming Playbook, with the support of GeoEdge. We're diving into the current state of in-app ad quality. and we'd like to learn how your team is prioritizing ad quality challenges this year. In return, we plan to provide…
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We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more…
Read MoreAdMonsters August 20, 2021 The State of Ad Filtering in 2021 The surge in digital media consumption continues. Ad spend is flowing freely beside the traffic stream. Unfortunately, to the dismay of publishers and advertisers alike, ad block usage is on the rise. But ad blockers are becoming ad filterers…
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You may have heard of SWAN in Google's Privacy Sandbox, but this SWAN is a community-operated and open source replacement for many use cases supported by third-party cookies. Compared to Google’s Privacy Sandbox offerings, SWAN (Secure Web Addressability Network) provides a legally compliant solution that will improve people’s privacy. No…
Read MoreAdMonsters August 12, 2021 The Power of First-Party Data Beyond Direct Segment Monetization: A Conversation With Fandom's Mike Racic We spoke with Mike Racic, Global Head of Programmatic and Data, Fandom, about the importance of turning users into consumers or fans, working with the right partners on robust identity…
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August 10, 2021 Digital Subs Keeping Big Pubs Alive Malvertising Now Infiltrating IOT Devices Mozilla Disses SWAN and UID 2.0 Around the Water Cooler Digital Subscriptions Holding Steady, For Now Image by Markus Winkler from Pixabay Digital subscriptions to newspapers like The New York Times and The Wall Street Journal…
Read MoreAdMonsters August 6, 2021 How Publishers Can Become Masters of Their First-Party Data Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at…
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Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at scale will ensure marketers can keep delivering relevant and engaging ads across the web…
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Powered by: July 27, 2021 NAI Wants Consumers Email to Opt Them Out of Hashed Email Tracking What Are the Primary Motivations for Ad Blocking? To Survive, Radio Diversifies Rev Streams Around the Water Cooler NAI to Consumers: Give Us Your email, We’ll Opt You Out of Hashed email…
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Digital media and advertising is rapidly changing. To survive in this increasingly complicated environment, publishers and advertisers need innovative strategies and technologies to increase their efficiency (and keep revenues afloat) as they look to continue connecting with audiences and also proving the value of those relationships.
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