Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday, a chunk of that spending went into the pockets of fraudsters who successfully launched a massive ad fraud scheme.
Read More
The battle for brand safety is on because bad actors are more creative than ever with their ad fraud tactics. It's time for clean sweeps of your sites because ad fraud and malvertising schemes are amiss. They are setting traps to sell your consumers' data, ultimately affecting your credibility as…
Read More
For the most part, folks seem to be done thinking about adtech as a standalone landscape; an arcane little island, if you will, disconnected from the broader tech world. Myles Younger, Head of Innovation and Insights, U of Digital, thinks this is great, if for no other reason than it’s…
Read More
At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Here's what four of the groups came up with.
Read More
Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. Here are AdMonsters 2023 ad…
Read More
Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. To tackle…
Read More
In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Let’s look back on the hot topics and the most Googled terms that kept the industry buzzing this year.
Read More
December 13, 2022 Massive Media Layoffs Signals Alarm FTC Closes Comments on Consumer Surveillance JCPA Is a Big Fat No Yahoo & Taboola Make a Pact UK Pubs Lawsuit Comes for Google Twitter's New Advertiser Incentive Takes an L Massive Media Layoffs Signals Alarm for Pubs There couldn't be a…
Read More
While we can pat ourselves on the back for sparing advertisers and publishers from the threat of ad fraud, the consumer still suffers considerable risk and financial losses. TAG's recent research reveals an urgent need for education to protect both consumers and businesses from criminal activity in the supply chain.…
Read More
Thanks to the due diligence of ad quality vendors, there are tools in place to ward off malvertising and bad actors. For example, forced redirects have decreased due to iframe sandboxing, more vendor adoption and better threat sharing. However, that did not hinder bad actors from evolving new practices to…
Read More