Powered by: July 21, 2020 Amazon Drops Fees When Going Through Its DSP AVOD Opportunities Aplenty IAB TCF 2.0: Considerations CCPA 2.0 Is Gunning For Ad Tech Advertisers Fly Non-Stop Programmatic and Save The now-infamous ISBA study has many marketers wondering where that mysterious and unaccounted-for 15% of their…
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We heard about a letter sent to the W3C Advisory Board, signed by 19 W3C members asking for an intervention because they felt that the voices of members from smaller organizations were not being recognized or taken seriously. The top name on this letter was James Rosewell, CEO and Co-Founder…
Read MoreAdMonsters July 16, 2020 Sellers Need Buy-Side Transparency Transparency concerns have long plagued open advertising markets, scaring away participants on the buy and sell-side of open real-time bidding advertising transactions. The buy-side has ads.txt and sellers.json. Unfortunately, sell-side participants—publishers—often have difficulty obtaining basic levels of transparency in reverse when…
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July 14, 2020 It's Not a Recovery—But It's Something SMBs Can't Leave Facebook Alone CCPA's Facebook Challenges Peacock Walled Garden Plans Get Blocked Don’t Call It a Comeback—Yet Ad spend may have begun slowly trickling through the programmatic pipes starting in May, but beleaguered advertisers aren’t at all hopeful that…
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In the wake of the ISBA Programmatic Supply Chain Transparency Study, there was immediate focus on who was most adversely affected, as well as the mysterious unknown delta. While these are interesting data points, MightyHive's Head of Media Activation, Rachel Adams, was taken aback by another issue—how difficult it was…
Read MoreAdMonsters July 9, 2020 Can Traffic Shaping Bridge the Gulf Between SSPs and DSPs? The antiquated idea that SSPs are publisher defenders and DSPs are buyer advocates has created a gulf—one might say a black hole of pricing machinations and Russian-Doll-style auctions that threatens to suck away the benefits…
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July 07, 2020 Facebook Ad Boycott Drags Pubs Down Google and European Publishers Butt Heads Why Is Clothing Topping Paid Ad Impressions? Advertising Doesn't Earn Consumer Trust Pubs Dragged Down by Facebook Ad Boycott We know what you’re thinking, publisher—all those big brands boycotting Facebook in July means moolah is…
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On June 18, AdMonsters hosted a webinar with Powerinbox, Personalization Power at Scale featuring Jeff Kupietzky, CEO, Powerinbox; Max Dennis, Director of Audience Development, Assembly; and Chip Schaible, Director of National Account Sales, IQVIA. The webinar examined the intricacies of this burgeoning channel while highlighting its growing revenue potential. Here…
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Powered by: June 02, 2020 Leave 230 Alone Streamers Splurge on Ad Spots Seek Partners, Not Vendors The Evolving (But Short-Lived) CMO Is It Finally the Year of the Podcast? Leave 230 Alone We do try to stay out of politics here at AdMonsters, but sometimes politics comes knocking…
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Powered by: May 19, 2020 The Sting Is on Supply Partners Google’s Antitrust Reckoning Looms There’s Still Gold in Them Hills UniversalAdId For VAST Laggards Supply Partners Caught in Content-Scraping Sting Source: Image by Tumisu from Pixabay For a while, CNBC reporter Megan C Graham has been finding scraped…
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