Last fall I wrote about my experience at the inaugural OpenCo festival here in San Francisco. OpenCo launched last week with an Indiegogo campaign and a calendar of events covering New York (May 22-24, as part of Internet Week), London (June 6-7), Detroit (September 12-13), and San Francisco (October 9-11). I'm proud…
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The following is a transcript from Brian Monahan's keynote presentation, "Success In the Post-Audience Era," presented at the Sonoma Publisher Forum. I love coming to AdMonster's events, I really do. I feel like it's where all the breathless hype and hot air in our industry gets made real. Knowing that is…
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Hello, New York! The Monsters have descended on the Big Apple for what's sure to be the best OPS Markets yet. We've got a bevy of industry-leading talent on deck to discuss what's next for the ad operations industry, from monetizing social data to reenergizing programmatic. If you can't make…
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OPS Markets will explore how digital strategists across the spectrum are embracing automation technology and audience data to further their revenue efforts in an ever-changing environment. Discussion will revolve around realizing the revenue potential of publisher data; understanding campaign and inventory management in an increasingly automated marketplace; taking advantage of…
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“The truth is, digital media is overpriced.”I believe I flinched a bit as the agency executive made that blunt statement. We were chatting in the wake of a heated conference session about viewability, where the chief concern among the publisher quotient had been are agencies really going to pay more…
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In Part I of this series, we examined how programmatic premium is less a revolution than a set of tools pushing the notion of programmatic trading beyond the confines of RTB. However, this process is still in its infancy as sellers and buyers experiment with the vehicles that aim to…
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Malvertising is a growing issue among ad-ops professionals. In a survey for our new report, "How to Fight the Growing Threat of Malvertisements", we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection "very important."Check out a November 2012 feature by our business…
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In today’s digital advertising world, fast is key. And, as attention spans shorten, webpages load quicker, and clicks become swifter, advertisers are increasingly vying for consumers’ attention at breakneck speeds. On the sales side, the architecture to buy and sell advertising in a matter of milliseconds is already in place.…
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“I thought it would have jumped the shark by now,” says Terry Kawaja, founder and CEO of LUMA Partners. “But there are 10 of them now, constantly refreshed.” Display, search, video, mobile, social – each of these channels gets its own LUMAscape, a horizontal canvas packed tight with overstuffed banks of…
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Media buyers increasingly want to target specific audiences, and are using technologies that evaluate and buy impressions based on audience data. In an advertising environment increasily based on audience segments, DMPs or data management platforms, have become an integral tool in helping publishers truly understand the value of their audiences. Publishers…
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