For the first time in history, the UM Ad Ops team is getting a summer intern. Apparently, there are a lot of mundane and basic tasks associated with Operations (who knew!), and our team will be able to push those tasks onto the intern for the next 2 ½ months.…
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OPS TV will examine where TV and digital video are increasingly intersecting – and aligning. Keynote Speaker: Dave Morgan, Simulmedia.
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At first it was all struggle, but now publishers and advertisers are finding innovative ways to market and monetize across a growing spectrum of media-consuming devices the mobile. Join representatives from BuzzFeed, Vox Media, VivaKi, USA TODAY and more as they discuss mobile strategy, execution and opportunity.
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Written by AdMonsters' U.S. Editor Gavin Dunaway for The Makegood.Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know.Five years ago, I moved to NYC from DC with a laptop and an iPod as my only media consumption devices. Eventually I got a…
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Look, we don’t have anything against retargeters. Some of our best sponsors are retargeters, and we’ll be the first to say the channel occasionally gets a bad rap. Execution is the real challenge – too often advertisers blanket consumers with repetitive creative, possibly for products they have already bought. It…
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Click Here to Download the Report! In 2012, the IAB officially recognized viewable impressions as a viable metric with its 'Making Measurement Make Sense,' or 3MS initiative. Today, viewability occupies the ad ops spotlight, as debates grow both for and against the controversial metric. And, with the discussion on viewable impressions…
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Click Here to Download the ReportIn a survey for our new report, "How to Fight the Growing Threat of Malvertisements", sponsored by Symantec, we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection "very important." Our newest report with Symantec outlines just why…
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Pop quiz, publisher: Let’s say Brand X purchases $10 guaranteed CPMs from your direct sales team. However, Brand X’s steely programmatic buying team notices a high-prospect user has just jumped on one of your URLs. They’re dying to retarget them, and perhaps at a rate above the $10 CPM.In the…
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Wiley's Stefanie Petesic tells us about her workweek, which she describes as 'octopus-like' in our latest Monster In the Mirror. From being a champion at 'inbox zero' to keeping a sense of humor, Stefanie optimizes her workday, while still trying to take time to unwind. VitalsName: Stefanie Petesic (formerly DiTerlizzi, which…
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Imagine being head of security at a stadium that holds several hundred events during the year. You are responsible for the safety of each person entering the stadium and for ensuring nothing happens that might lead to a lawsuit. Obviously you can't afford to let any weapons in no matter…
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