AdMonsters Tech Forum, October 14, 1-5 p.m.The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily basis. Come ready to…
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Somehow I, Sir Casper of the Pasty People, escaped the South Carolina sun with only the slightest of burns on my ears and neck (yes, my redneck is so bad that I have to hide it with a mullet).Of course, I did spend the majority of the 36th American edition…
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Match every impression with the channel likely to garner the most revenue – seems like the stuff of operational daydreams, but I’m not going to tell you to snap out of it. Such dynamic inventory allocation is real, oh-so-real, and it’s referred to as holistic yield management. I know that…
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I feel like I've been eating, breathing and sleeping programmatic video over the past year. But have no complaints as this has to be one of the most exciting areas in advertising technology. Oh, you think I'm joking? Why don't you download our new playbook on private marketplaces and advanced…
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Call me a borrower, a copycat or even a thief. Many years ago, Adrian D’Souza led the first AdMonsters session that had a large impact on me, and the outline of his operational process at CNET became the model for building out my department at Advance Digital. To this day…
Read MoreBrand advertisers and agencies have decided viewability is their chosen cause this year — and why not? The point of serving ads is for those ads to be seen. If no one sees the ad, why should the advertiser be obliged to pay for it?Well, the complicated part is that,…
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Sept. 29 at Mansueto Venture's Headquarters – 7 World Trade Center, NYC. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it…
Read MoreNEW YORK (August 10, 2015) – AdMonsters, the premier community of digital media leaders, prepares to celebrate the ad operation and technology industry’s most innovative individuals, teams and campaigns with The AdMonsters Awards. The awards program is free to enter, and will be the benchmark for excellence across ad operations…
Read MoreA new report from fraud detection company Forensiq sounds the alarm on widespread and ostensibly new forms of mobile ad fraud. But a closer look at how advertisers are getting bilked shows that first responders here need to be not brands, but publishers and other app providers.Forensiq’s report does detail…
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Operation First-Party DataOctober 14, 20155:30 pm to 8:00 pm PTW San Francisco HotelAs we’ve written before on AdMonsters, publisher first-party data is the oil of the digital advertising industry. However, just like with the oil industry, the money is not in drilling (i.e., gathering) but refining, and without refining the…
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