Yield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed to do, in theory. First, the problem that yield management aims to solve for publishers: The total…
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Late last year, tales of Methbot illegitimately gobbling up $3 million to $5 million in ad spend daily horrified the industry. While advertisers are the obvious victims of fraud based on bot traffic, the spectre still haunts premium publishers—not only is that spend that should have been relegated to their…
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. Connect with your peers to advance the digital media industry. Delve into the latest topics focused on maximizing revenue. Experience a unique event with an agenda you…
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Publishers that deal with a lot of video content will likely be able to tell you a little about the Video Privacy Protection Act (VPPA). Particularly, they’ll be able to tell you about the numerous hoops it causes video-heavy ops teams to jump through. VPPA holds that a user’s viewing…
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Regulation--it’s the bane of ops’ existence. Keeping abreast of various regulations impacting the digital advertising environment is not easy: COPPA, HIPPA, VPPA, cookie laws, and so on. Do you even know what those letters represent let alone mean? Maybe the bigger question is: Where does regulation come from, and how…
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There’s a report from DCN (Digital Content Next) that’s been making the rounds in recent weeks, breaking down what the whole process of moving content into distribution platforms has meant for publisher revenue so far. Pulling data and commentary from 17 of DCN’s publisher members during the first half of…
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Consolidation in the tech vendor space has been a favorite industry prediction for so long, there’s almost something surprising about how it’s apparently right on top of us now. After years of what looked like constant growth and flourishing for the most reputable of all tech vendors, the client dollars…
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The Video Ad Serving Template (VAST) standard was created to allow ad servers to communicate with video players. Before VAST was on the scene, ad creative had to be coded specifically to work with each proprietary player the advertiser wanted it to work with. The VAST Decoder explains more fully…
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After a term or two as the buzzword du jour, Big Data is no longer quite the cause celebre in digital advertising. Rather than gracefully gliding through the oceans of data created every day, industry players—particularly publishers—have realized they are swamped with far more data than they could ever know…
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If you’re working on executing a preferred deal in the programmatic market, there’s a pretty strong chance a Deal ID will play a big part in making it happen. Without Deal IDs, it’s hard to imagine private marketplaces being able to scale the way they have. With a PMP, you…
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