Wed., Nov. 28, 5:30—8:00 pm at Meredith's Offices 225 Liberty Street, 2nd Level Meredith Lobby, NYC Fourth quarter may be raging, but there’s still time to reflect on three major topics in digital advertising that defined 2018 for publishers and are likely to set the tone for 2019. Join your ad…
Read MoreAdMonsters November 15, 2018 The Unsung Heroes of the Advertising and Media World Professor Bob Pearson, former Chief Innovation Officer at W2O Group and current Senior Advisor, kicked off the Publisher Forum in Austin last week with a comprehensive keynote detailing the concepts of Storytizing—moving beyond campaigns to true…
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Back when Google announced that the melding of DFP and AdX was complete and Google Ad Manager (GAM to those who know it best... Well, really still DFP) was born, we were skeptical that a new monster had arrived on the publisher-side monetization scene. Well, from what we heard at…
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Mobile consumers are hungry for relevant, nonintrusive moments on their devices. Knowing the right questions to ask your location-technology partner about their playbook is vital to ensuring you'll successfully reach them at the right place, right time -- with the right approach by tapping into customer behaviors and habits with…
Read MoreAdMonsters November 1, 2018 Amazon’s Search Retargeting Sounds Like a Big ‘Ol Data Party We're not going to call it a Duopoly for much longer. Amazon is further asserting its place among the rulers of ad tech by offering advertisers search-based retargeting on third-party sites, which is both a…
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We're not going to call it a Duopoly for much longer. Amazon is further asserting its place among the rulers of ad tech by offering advertisers search-based retargeting on third-party sites, which is both a boon to advertisers and publishers. We probably should brand the three-headed beast ruling digital advertising…
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If the fourth quarter is a revenue party that's completely off the chain, the first quarter tends to be hangover that purges the depths of your soul. But what if we were to tell you that the bangin' party doesn't have to end? Check out our webinar with Roxot in…
Read MoreAdMonsters October 25, 2018 Mobile Traffic Boom Sort of Good News for Publishers Worried that mobile traffic's rise will decrease desktop revenue? It just might, but there are definitely loads of opportunities -- like working with news aggregators and social networks -- to make up for the loss while meeting…
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Worried that mobile traffic's rise will decrease desktop revenue? It just might, but there are definitely loads of opportunities -- like working with news aggregators and social networks -- to make up for the loss while meeting your audience on their mobile-first journey.
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Were you worried that blockchain was all hat and no cattle? Look again—the decentralized ledger is disrupting the payments landscape while also overhauling reconciliation. At the same time, Senior Editor Lynne d Johnson points out a huge (but surmountable) challenge: speed.
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