As we approach the close of Hispanic Heritage Month, we thought it was a good time to laud advertisers for upping their spend to reach this market. But we'd be remiss not to mention that advertisers are also underspending on the Hispanic market relative to the total population, media consumption…
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Another day, another way for the ad tech alphabet soup plot to thicken. But this time, it seems to be a step in the right direction towards unifying compliance across state privacy laws called the Multi-State Privacy Agreement (MSPA). As of late, IAB and the IAB Tech Lab is committed to encouraging…
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DeLu Jackson, Senior Vice President and Chief Marketing Officer at ADT, will give a keynote address at Publisher Forum Nashville entitled “Reach Is Dead, Long Live Relevance: How Buyers and Sellers Use Triggers to Reach and Engage Audiences.”
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TMB’s Pet Collective NFT launch follows a highly successful NFT collaboration with FailArmy that sold out in one second. To get the inside scoop on TMB, Theta Labs, and all things NFTs, we chatted with Jacob Salamon, Vice President, Business Development, TMB. We discussed TMBs’ new NFT collection, the benefits NFTs…
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October 10, 2022 Why is Ad Spend Going Down? Meta Sees New Lows Peacock Flys Out of Paid Subscriber Sinkhole Around the Water Cooler Ad Tech Industry Experts Theorize the Cause of Ad Spend Slump There have been varying opinions in the ad tech space about whether or not ad…
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From linear TV's status as top dog to CTV measurement to why advertisers should invest in minority-owned media to the power of gaming, as well as how to drive revenue in the cross-screen era, Cynopsis' 4th annual That Big TV Conference brought the insights that publishers and advertisers need to succeed.
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With the polarization of the political landscape, it seems to be a very rare occurrence that a controversial bill garners significant bipartisan support. Yet, the American Data Privacy and Protection Act (ADDPA) was able to do just that.
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With all of the changes in digital media and advertising technology over the last few years, there’s been quite a shift in the role of revenue operations. I spoke with Erik Requidan, CEO & Founder of Media Tradecraft about how his organization helps revenue ops folks deal with change, as…
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October 03, 2022 Magna's Shocking $300 Billion EOY Ad Spend Prediction Privacy Lawsuits Lobbed Left and Right Full Throttle's Audience Flume Offers First-Party Data Generation Around the Water Cooler Magna Predicts Shocking $300 Billion EOY Uptick in Ad Spend Image sourced from wsf-f According to new data from Interpublic Group…
Read MoreAdMonsters September 30, 2022 Foundry’s Evolution: The Company’s Journey From IDG to Martech Powerhouse To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap…
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