Keep Watch: Malvertising Schemes Still Lurking Within Advertising Ecosystem
Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place.
Read MoreAdvertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place.
Read More1:00 PM ET A few trends led to a significant decrease in forced redirects: iframe sandboxing, more vendor adoption, and better threat sharing, all making the game more difficult and less attractive than it used to be for bad actors. But the malvertising problem isn't solved. Malicious actors are evolving…
Read MoreUndertone's High Impact Sound (aka Binaural Sound) provides an immersive, surround-sound experience within High Impact display ads. It's a 3D sound effect built into an ad, that is sure to capture the attention of any user who encounters it. But don't worry, this ad experience is not invasive. We spoke…
Read MoreJustin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned…
Read MoreNovember 15, 2022 Top Takeaways From PubForum Nashville Around the Water Cooler Top Takeaways From PubForum Nashville Image sourced from Donna Alberico Photography From retail media to relevancy vs reach to mastering monetization, there were many inspiring and informative takeaways from PubForum Nashville keynote speakers. Three industry giants provided their…
Read MoreWe spoke with Thomas Anderson, Chief Marketplace Development Officer at Emodo about the creation of Adapt, advanced native ads competing against traditional native ads, how they hope to future-proof their product and more.
Read MoreNovember 10, 2022 Ad Spend Down, It's Not All Doom and Gloom Around the Water Cooler Ad Spend Down, Bright Spots Peek Out of the Shade There has been varying opinion on the trajectory of ad spend for the last two quarters of the year. While some were betting on…
Read MoreAdMonsters November 11, 2022 Change Management: A Personal & Organizational Approach for Ad Tech With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned. Ad Operations are only as good as the people…
Read MoreAdMonsters November 3, 2022 Publisher Forum Nashville Keynote Cara Pratt: The Retail Media Pioneer Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might…
Read MoreWith the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned. Ad Operations are only as good as the people who deliver the goods, and nothing is more human than concerns about change, job security,…
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