In 2024, users' data is under lock and key. Not literally, of course, but with the fall of Chrome's cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new…
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From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
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For years, Amazon Prime users had two ad-free options for watching video content: transactional video on demand (TVOD) and subscription video on demand (SVOD). The first option allowed people to purchase or rent a movie or TV show; the second was to consume any of the Amazon Prime library. In…
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AdMonsters is bringing you the events, webinars, playbooks, awards, and networking opportunities to help you and your org own 2024. Want a little 2024 preview? Read on.
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In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers' favorite Wrapper stories from 2023.
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The digital audio advertising marketplace is experiencing massive growth, and technological advances are attracting increasing advertiser interest. Still, there's one crucial area for improvement in this tech evolution – audio ad measurement.
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AdMonsters YOY traffic has grown immensely. To mark this milestone, we're sharing a list of some of the most-read AdMonsters articles from 2023. From the challenges of Seller Defined Audiences, to data monetization in an era of ID deprecation, to a path to net zero, to how publishers can safely…
Read MoreAdMonsters December 29, 2023 Big Tech, Walled Gardens, and Regulatory Battles in 2024 In the next few years, Google, Meta, and Amazon will continue attracting the lion’s share of ad spend, accounting for 83% of global digital advertising revenue. Regulators across the globe are trying to stop their dominance, but…
Read MoreAdMonsters December 21, 2023 Google's Privacy Sandbox: A Solution, or A Shiny Object? The UK's MOW Weighs In MOW doesn't see itself as a general services company. The organization was the original body that complained to the CMA, leading to the commitments that delayed the rollout of the Privacy Sandbox.…
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