Yes, you can expect more Bon Jovi references as we prepare for our 22nd Publisher Forum in New Jersey on March 7th. Certain to be discussed at the forum are two announcements that have been made in the past few days. The Rubicon Project struck first, declaring that the ad…
Read MoreJuly 6, 2010 Altitude, Millbank, London Event Updates & News Keynote Speaker Confirmed: Sacha Berlik, Co-founder & CEO of Mexad, "Does Sales Exist in a Data-Driven Marketplace" Session confirmed: Matt Whaley, Director at Jemm Media, "Network Transparency: What Everyone Can See" It is the era of ad networks! From the…
Read More
Editor's note: This interview was originally posted on the Association of Online Publisher's website. Matt O'Neill will be chairing the AOP event: the New Rules of Revenue: Online Advertising 2010 on February 23.Find out more, or book your place online.What do you see as the biggest shifts in the way…
Read More
I had the pleasure of attending the AdMeld Partner Forum today at the Time Warner Center. It was an Advertising.com reunion with current and past employee galore. Alums have scattered to the wind and they represented probably a dozen companies.Twitter was hot with some great nuggets from the panels.Kicking it…
Read More
The only thing that is constant in our business is change. Whether you’ve worked for a start up, or an established publisher, chances are you’ve been at one end of a merger or acquisition. If you’re lucky, the powers that be will have conducted a complete due diligence which would…
Read More
Last week, AdMonsters hosted our second EU Network Ad Ops Forum. This event is quite unique with it's focus specifically on the ad operations issues for those who manage networks. It's a new event but the attendees showed themselves to be true "monsters" diving into the discussions, sharing best practices,…
Read More
The United Kingdom has been at the cutting edge of digital advertising for a number of years, a harbinger of technology adoption and industry growth trends across the rest of Europe and the world. This has benefits and challenges. Robust adoption rates and forward-thinking customers means greater revenue opportunities, but…
Read More
There has been a lot of talk about VAST and how important adopting this standard is. Recently I had a conversation with someone in which I mentioned VAST - a subject that is obviously near and dear to me. He said to me, "You know Sarah, there are a lot…
Read More
As anyone who has had to pull data from rich media providers knows, the process can be tedious and error prone and the reporting interfaces tend to be cumbersome. Many Ad Ops teams wait until the end of the month to reconcile serving discrepancies. Unfortunately that means that any significant…
Read MoreDecember 9, 2010New York AdMonsters Network Ad Ops Forum Event News & UpdatesThis event is now Sold Out! You may still register but you will be placed on a waiting list. If a space becomes available it will be offered to those on the waiting list on a first come…
Read More