One of the advantages of having been in the business as long as I have is perspective (okay, hold off on the “old” jokes). Over the past 14 years, I’ve seen a tremendous amount of complexity arise around the lack of interoperability between digital marketing technologies and the sites they…
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Recently the AdMonsters Professional Services team – Kevin LeFew, Zach Morgan and I – had the opportunity to head down to Charlottesville, Va., to speak with a class at the University of Virginia’s McIntire School of Commerce. Having spent my college years at UVA (and McIntire, in particular), I jumped…
Read MoreThe Super Bowl is one of my favorite events of the year, no matter who is playing for the Vince Lombardi trophy. It's simply a great time to catch up with old friends while over-indulging in fattening foods and alcoholic beverages. This year all my buds will gather around my 13-inch…
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2011 represented a turning point for the consumer web, having brought fundamental changes to how information is stored, shared, and transmitted and to how individuals communicate and connect. To date, bandwidth, storage limits and user access points have suppressed the potential of a web-enabled world. Those barriers have melted away,…
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It was a cold time in early spring 2007, but a hot time for the ad tech market. Yahoo! was buying Right Media, Google was acquiring DoubleClick and Microsoft was scooping up AdECN and aQuantive. Major media companies were making big bets – $850 million, $3.1 billion, $6.1 billion – to…
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Read MoreI've heard from numerous publishers that they are regularly overbooked when it comes to video ads; some ad ops teams are actually seeking out ways to drive more video traffic on their sites. Overbooking has become an unwanted trend as video exploded this year ($2 billion in spend!), but the…
Read MoreOnline video ad spending is expected to grow more than 43% next year, but even rapid adoption and eager ad buyers can’t overcome the complexity of multiple video ad formats. This crazy patchwork quilt of formats has been suffocating video, as the nascent industry leaps ahead of standards. Luckily, the…
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This week Infectious Media released their Insight Report on the state of the Real Time Bidding market in Europe and there was some interesting findings - especially arising from the more mature UK market. The report states that the RTB market in Europe is continuing to grow, currently the European…
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When you work in digital advertising and follow industry blog after industry blog, you begin to notice a pattern. All the crowd writes about and seems to care about is data management. Data is our future! Data is our only hope! Perhaps due to the astronomic rise of Internet usage…
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