Over the past year, the topic of attribution has emerged as a hot one among brands and advertisers looking for better ways to measure the impact of their online marketing investments. This is because attribution is finally giving advertisers what they’ve wanted for years – a way to trade in…
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Yesterday at the AdMonsters Publisher Forum in Palm Springs, Google gave us a peek into DoubleClick for Publishers (DFP) Optimization, new technology to "supercharge" the value of both premium and non-premium inventory. We caught up with Alex Vogenthaler, Senior Product Manager, to see how DFP's new solution differentiates itself and…
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Strengthen the Foundations of Online AdvertisingAdMonsters Sydney connects Australia’s leaders in the online advertising space, and in doing so give our participants the tools, knowledge, and know-how to advance their careers and their company’s fortunes – and of course to enjoy themselves while doing so. Connect with those at the…
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Monday 5 March We're very close to kick-off here in a not so sunny Palm Springs. The AdMonsters are in the room eagerly anticipating a day of knowledge-sharing and best practice from some of the leaders in the online advertising space. 9.05am And we're off. Matt O'Neill, President of AdMonsters takes to the…
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<!--We sat down with Turn CEO & President Bill Demas and,Managing Director EU, Pierre Naggar to discuss their move into the European RTB Market and how they see the market transforming how display is bought and the new role of the salesman. Read the fascinating interview below. Tell us about…
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For Online Ad Operations and Technology LeadersAdMonsters Southeast Asia connects the region's online advertising operations and technology leaders. Register now to build the future of digital marketing. Learn how to leverage Video, Mobile, RTB, DSPs, SSPs, DMPs, and more to maximize your online advertising. At AdMonsters Southeast Asia realize the…
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Catch the AdMonsters Professional Services (APS) team at AdMonsters' flagship event, the Publisher Forum in Palm Springs on March 4-7. Book some time with APS to discuss your latest projects and how APS may be able to help. See you in Palm Springs! So the time has come, where you think…
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Included in the latest round of updates for the multi-purpose media platform are the industry’s first real-time brand safety controls, new contextual data from best-of-breed vendors and brand new shiny video advertising optimisation features. The new contextual targeting capabilities in Turn Media Platform increase the relevancy of the ad by…
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AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in its focus, with attendance limited to just one…
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With OPS Mobile London conference approaching (May 16th), AdMonsters jumped on the chance to interview Russell Buckely, CMO of Eagle Eye Solutions and one of our Keynote Speakers. We sat down with Russell to discuss his thoughts and predictions about the future of mobile advertising and mobile commerce, focusing on…
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