Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I…
Read More
Chris Levings, Operations Director for Adconion Direct, can see the future – or at least the future of ad networks. Before his presentation at AdMonsters SE Asia, we questioned him on what value networks add.Define an ad network that adds ‘value’?An ad network that adds value brings something unique to…
Read More
Before he speaks on diversifying media mix to boost video revenue at AdMonsters SE Asia on Aug. 2, we caught up with Steven Jones, Chief Strategy and Operations Officer for AdoTube, to get his thoughts on the biggest digital video challenges in Southeast Asia.What is the one thing you think…
Read More
"The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them." – George Bernard Shaw Stand back and look at the advancements in online display ads and it’s…
Read More
Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right…
Read More
Interviewing Ernesto Schmitt of Zeebox for the previous Screen Grab, I was struck by what he said about media buying becoming more complicated, because of the need to identify the multiple user journeys on the second screen. What made me pause was not the idea of multiple user journeys themselves,…
Read More
Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right –…
Read More
How many people here were involved in cross-platform video 10 years ago?We had just a few media platforms there were a few thousand channel choices, and nearly all media was consumed on a linear basis.Now, media is also consumed on an on-demand basis through a multitude of media platforms and…
Read More
AdMonsters News Round-Up – 27 July 2012Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you…
Read More
There is so much noise around the ePrivacy Directive in the marketplace that at times it can feel as though everyone has a different plan for how to come into compliance. In reality, compliance approaches only seem complicated when they are based on short-term improvements that fall short of the…
Read More