Two central themes emerged from AdMonsters Screens held in London this past November: screens are everywhere and consumers can be reached on more than one at a time. Thanks to the proliferation of the Internet and mobile devices, the opportunity to interact with users anywhere and everywhere is totally viable…
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Video is everywhere, and everyone wants it. Whether from desktops or smartphones, 183 million people in the U.S. watched over 37 billion online videos in October 2012 alone, according to comScore. With daily unique views jumping 30% in the past year, video growth shows no sign of slowing, especially as…
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At Ad:Tech NYC, Venture Capitalist Fred Wilson and Simulmedia CEO Dave Morgan took the stage for a wide ranging discussion on the future of digital media. The Op-Ed covered the core of that discussion in a piece last week, and also tracked down Morgan after the chat for a brief…
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Viewers hate waiting... But does waiting for content to load actually impact user engagement? Publishers instinctively know that better user-experience leads to a larger, more engaged audience, which in turn means more revenue. To help quantify this correlation, Akamai conducted a study (PDF) to measure the correlation between online video load…
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I recently began reading a novel by Tom Perrotta called The Leftovers that imagines a suburban US neighborhood post-Rapture. One of the religious sects that emerges in the novel is named the Guilty Remnant. It isn’t often I read a novel that reminds me of my job managing yield for…
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Well before the media anointed mobile the Next Big Thing, venture capitalists saw its potential. Consumers have rewarded VCs for their foresight by how quickly they’ve adopted non-voice mobile services over these past couple of years. The result has been a number of high-profile liquidity events this year starting with mobile ad network Millennial Media’s IPO followed by…
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The global advertising industry has evolved in recent years and the ad tech sector is undoubtedly one of the biggest catalysts driving change. Whether you highlight the increasing number of quantitative ad buying teams and the rise of performance media buying, or the growing legion of stat-focused experts tasked with discerning…
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December is upon us and everyone is scrambling to either hit or exceed revenue goals for the year. Unfortunately for many publishers, one thing is working against you: declines in traffic. It seems people still prefer to be with their families during the holidays instead of visiting your site –…
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Real-time bidding is programmatic trading, but programmatic trading is not simply RTB. That statement is not a riddle, though in the ever mind-warping universe of digital advertising technology, it’s caused a lot of confusion over programmatic buying. “RTB is just the mechanism – literally the buy approach,” explains Christine Peterson, Director…
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The Viewable Impression is all the rage lately. It’s been blogged about, discussed in private industry meetings, debated on conference panels, and included in client planning decks. The concept makes perfect sense: eliminate all the wasted impressions, and pay for only those that are in view of the user’s browser.…
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